Strategic Vision For Conservation in North Carolina

Working to ensure everyone can see themselves in conservation.


After some soul-searching, Conservation Trust for North Carolina (CTNC) pivoted to a conservation mission that put community at the center of everything they did. It meant reckoning with long-standing issues of inequality in conservation and creating a space where young people can see themselves.

Our Approach:

We created a strategic vision that is full of motion and energy and where everyone can see themselves in the movement.