Vaccine Communication – What You Say, or Don’t Say, Matters

American Cancer Society Ad for HPV Vaccination featuring African American girl of approximately 11 years old.

Making a big impact in the 4th largest metro area in America is no small job. BC/DC Ideas was hired by the American Cancer Society to launch and manage a three year paid advertising campaign to contribute to increasing the HPV vaccination rate in the Dallas-Fort Worth area. This vaccine communication campaign was a success despite […]

Teen vaccines don’t have to be complicated! It’s as easy as 1-2-3!

The Arizona Partnership for Immunizations (TAPI) is helping teens and their parents get on track with adolescent vaccines. The new vaccine awareness campaign is touting the benefits of the three vaccines needed during those critical teenage years – Tdap, Meningococcal and HPV. See all the materials at https://www.whyimmunize.org/HPV-vaccine-resources. Teens and parents get unique communications to help them […]

Beaming with Pride

Around here at BC/DC Ideas, we often talk about our jobs being our “work child.” We nurture it with hard work, make sure it keeps growing, and are always worried about it. So on days like today, we feel like proud parents! Our client, WithinReach & Vax Northwest, was featured in TIME Magazine for the Immunity […]