SHIFT NC: Teen Playbook

What if teaching teens about their long-term birth control options was fun, colorful and most of all accurate?


In Gaston County, NC, a growing number of young women are taking control of their birth control choices. With The Playbook, they are encouraged to “find it and love it”.

APPCNC’s team knew that talking with teens about IUDs and birth control implants would not be easy or fun, so with the help of nonprofit communications agency BC/DC Ideas, they have created smart campaign that appeals to young adults, their parents and medical professionals. This campaign makes broaching the conversation about birth control easier by using fun, pleasing graphics with accurate and smart copy.