SAFE Haven For Cats: Fostering the Media

Landing media coverage for an Instagram influencer that also happens to be a foster mom for adorable kittens is cute work and someone’s got to do it. SAFE Haven for Cats volunteer Traci Highsmith, known as @RaleighKittens on Instagram, was featured in the national magazine Modern Cat and front page in the News & Observer. The stories promoted the nonprofit’s […]

Cats Crash the Puppy Bowl!

We’re going to the Puppy Bowl! Every nonprofit wants to hear those magic words of being part of a national broadcast or news story. When Animal Planet selected SAFE Haven for Cats to be part of the annual Puppy Bowl broadcast, our team went into action, creating a communications campaign to leverage the most from […]