Playbook is the fun, educational way for teens to learn about their birth control options. Using a fun, bright brand, we created a tone and consistency that's all their own. It walks the line between being bold for older audiences and too tame to be taken seriously.

To learn more about The Playbook go to their site:

BC/DC Ideas is a communications agency focused just on Nonprofits. We help nonprofit tell their story across every medium. To learn more about BC/DC Ideas, go here:

"Into the Clouds" by Nicolai Heidlas, used under CC BY / Modified to fit video

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