Social Media facts, figures and statistics 2013

Are you looking for latest Social Media stats of 2013? How many users on Facebook? How many tweets per day on Twitter? How many users still login to Google+ and upload GIFs? How many Linkedin company pages are there? Which is the most popular brand on Instagram? Is Pinterest still about 80% female users? You are at the right place.

We just came up with most recent social media statistics for 2014

Here is an interesting info graphic done by Digital Insights that covers all latest Social Media facts, figures, numbers and statistics of 2013. Some of the most fascinating facts are mentioned here-

74% of marketers believe Facebook is important for their lead generation strategy
28% of Retweets on Twitter are due to inclusion of “please RT!”
40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities
42% update their profile information regularly on LinkedIn
Every second 8000 users like some or other photo on Instagram
80% of total Pinterest’s pins are re-pins
4.2 billion people use mobile device to access social media sites
Social media generates almost double the marketing leads of trade show, telemarketing, daily mail, or PPC
More than 23% of marketers are investing in blogging and social media

To embed this info-graphic to your website, simply copy and paste the code given below-

<a href="http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html" alt="social media 2013"><img src="http://blog.digitalinsights.in/wp-content/uploads/2013/09/social-media-2013.jpg" alt="social media 2013" /></a><br /><small><a href="http://blog.digitalinsights.in">by Digital Insights</a><small>

Don’t forget to share it with your friends and colleagues from the social sharing icons on the left, you can also share your feedback or comments below.

Please ignore the typo in the info graphic about 27% users accessing LinkedIn *through their mobile

Update: Thanks to +Gary Matthews and +Nick Rock for finding a typo in the infographic above, It’s been rectified now Keep Sharing.

Also as Conrad suggested in comments below the number of Google+ users are more than 1Billion. There has been a lot of debate on Google+ and other sources where people are not sure if the numbers are correct. I have been in touch with the developer of the website personally and waiting for his green signal. Once I get that, you can also expect an info graphic on Google+.

Harsh Ajmera

A social media and web tech enthusiast. I keep myself busy with building social media strategies, tactics, exploring new platforms and sharing the best of my knowledge online. I like to play basketball and football.

Follow @ajmeraharsh

Share your thoughts here!

Pingback: Latest Social Media facts, figures and statistics 2013 – Digital Insights | Executive Training Dubai()
Pingback: 45 Amazing Social Media Facts, Figures & Statistics [INFOGRAPHIC] - AllTwitter()
Pingback: 45 socialmedia statistieken waarvan 7 over Twitter [infographic] | Twittermania()
Pingback: 45 Amazing Social Media Statistics September 2013()
Pingback: 45 Amazing Social Media Facts & Figures (Infographic) | Africa Punch Trends()
Pingback: Tyinternety.cz | Infografika: 45 faktů o největších sociálních médiích()
Pingback: Social Media 2013: Great infographic | shaunarempel()
Pingback: Social Media Stats and Facts for 2013()
Pingback: Hechos de medios sociales, cifras y estadísticas 2013 | Community Manager Venezuela()
Conrad Dunkerson

That 500 Google+ users figure is from December 2012. The current value is just over 1 billion.

plus.miernicki.com
- http://blog.digitalinsights.in/ Harsh Ajmera
  
  Thanks @conraddunkerson:disqus for the info, I am aware of the link you have shared but I am not sure if you know that 1Billion is total Google accounts and not Google+ users. I have been in touch with the owners of this site (Greg and Francois) and they themselves agreed that they have made an assumption of all those accounts are profiles and not Google+ pages and Communities.
  
  Greg is still on his way to verify these details, so 1 Billion right now doesn’t make sense.
  - Conrad Dunkerson
    
    If you compare official announcements of total registered users from Google to the values on the chart for the same time period you’ll find that they consistently line up. Active users is obviously a different figure, but in the past has been roughly 50% of the total users.
    - http://blog.digitalinsights.in/ Harsh Ajmera
      
      Exactly what you said, those are total Google accounts that includes Android users, gmail users, G+ users, Google pages, Google communities, and these are just few on the top of list. If you are saying 1 Billion Google user means all these elements will get that number. I am not sure there is a mistake somewhere.
      
      Just FYI this is a story being published in BGR on 3 Sep 2013 http://bgr.com/2013/09/03/google-android-1-billion-activations/ which says ‘Android’ reaches 1 Billion total activations not G+
      
      And I am not talking ‘active users’ at all. It will be great if you can get me one source which says Google+ reached 1Billion users, not based on miernicki’s link obviously
      - Conrad Dunkerson
        
        See Vic Gundotra’s comment on this thread;
        
        https://plus.google.com/104961406012654314344/posts/j2Y9tqUBnAJ
        
        If you had stopped and look at the data for a moment it would have been obvious that this isn’t ‘Google accounts’ or ‘Android activations’. For example, the 0 value for June 28 2011 (i.e. the Google+ launch date)… there were far more than zero Google and Android users at that time. You cited 500 million Google+ accounts above. That figure comes from this Google blog post last December;
        
        http://googleblog.blogspot.com/2012/12/google-communities-and-photos.html
        
        Now look at the graph. It shows the 500 million figure being reached in… December.
        
        Finally, the link on the graph explains that they obtain the figure by counting the number of Google+ profiles. Not Android activations or any other type of account.
      - http://blog.digitalinsights.in/ Harsh Ajmera
        
        Now I am loving this conversation, not because neither of us have the right answers (at least I don’t have till now) but because we both have done the home work.
        
        I checked the link you have shared, all Vic Gundotra said is “sometimes we don’t announce milestones” he didn’t say a single word about the stats.
        
        Well keeping that aside, I have personally checked that Google sitemaps that Greg used to count the number of users. I created my own crawlers to validate the data. Here is one of the sitemap from there http://www.gstatic.com/s2/sitemaps/sitemap-00000-of-50000.gz
        
        Just download it, open it and you will see links that look like “https://profiles.google.com–“. If you remember profiles(dot)google(dot)com was before Google+ launch and after its launch all users have plus(dot)google(dot)com links then what these user links are doing there?
      - Conrad Dunkerson
        
        Again, if you read the explanation they count the old style Google profiles separately from the Google+ profiles. Yes, both types can be found there… but obviously they can also be told apart.
        
        As to Gundotra’s comment. Yes, all he said was that they don’t always announce milestones… in response to someone who had said that he believed the one billion figure wasn’t true because they hadn’t announced it.
      - http://blog.digitalinsights.in/ Harsh Ajmera
        
        You surely have a point there, I am still waiting for Greg’s confirmation for all those links being profiles and not G+ pages and communities.
        
        Thanks for amazing conversation @conraddunkerson:disqus, seriously I really appreciate your research and time. Looking forward to connect with you on twitter @ajmeraharsh
Pingback: Infografika – sociální sítěNetujeme.cz()
Pingback: Социалните мрежи през 2013 година – факти, цифри и статистики [инфографика]()
Pingback: Médias sociaux 2013: Les Stats qui impressionnent | SeoPowa - Referencement Google - Plus de Visibilité sur internet()
Pingback: Social Media 2013: Die wichtigsten Fakten zu Facebook, Twitter & Co. im Überblick | Kroker's Look @ IT()
Pingback: Infographie - importance des réseaux sociaux (septembre 2013) - Lk'n Design()
Pingback: Social Media Facts and Statistics for 2013 [Infographic] | Christian Bloggers()
Pingback: Latest Social Media facts, figures and statisti...()
Pingback: De populariteit van social media: 45 interessante feiten [infographic] | The New Media Factory (TNMF)()
Pingback: Stats, Facts and Figures: Social Media 2013 [infographic] - Social Media X()
Pingback: Logitech Social Media Strategy - Good, Bad or Ugly?()
Pingback: SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More – Search Engine Watch (#SEW) | E-signature info()
Pingback: Les chiffres clefs des médias sociaux en une infograpgie (Septembre 2013) - Geeks and Com'()
Vinisha

The data in the infogfraphic is India specific or global?
- http://blog.digitalinsights.in/ Harsh Ajmera
  
  @vinisha:disqus these are global figures
Pingback: Les statistiques clés des médias sociaux en 2013 [Infographie]()
Pingback: Infographie : le Social Média en 2013 | Le blog de Bilkher()
Pingback: Latest Social Media facts, figures and statisti...()
Pingback: Social Media Facts – 2013 EditionCassel Promotions & Signs | Cassel Promotions & Signs()
Pingback: Statistiques sur les médias sociaux pour T3 2013 « MediasSociaux.fr MediasSociaux.fr()
Pingback: Statistiques sur les médias sociaux pour T3 2013 | Benoît Pénicaut()
Pingback: Les chiffres clés impressionnants des réseaux sociaux en 2013 ! | Blog Visiplus()
Pingback: Latest Social Media facts, figures and statisti...()
Pingback: Social Media facts, figures and statistics 2013 | NONPROFIT-PRENEUR BLOG()
Pingback: Social Média 2013 : les chiffres au Maroc | Marketing Digital()
Pingback: Statistiques sur les médias sociaux pour T3 2013 | My digital review()
Laureɳ

Where did you get these stats?
- http://blog.digitalinsights.in/ Harsh Ajmera
  
  @disqus_QwC1IzWNBa:disqus all the sources are listed there in infographic’s footer
Pingback: Statistiques sur les médias sociaux pour T3 2013 | Actus-Quebec()
Pingback: The @ Symbol | BSYS 1000 Business Info Systems()
Pingback: De populariteit van social media: 45 interessante feiten | Ilse van Dorst()
Pingback: Latest Social Media facts, figures and statisti...()
Pingback: 5 reasons you shouldn't ignore Pinterest from your Social Media Strategy - Digital Insights()
Pingback: 5 Reasons You Should Not Ignore Pinterest From Your Social Media Strategy | Socialspark Marketing()
Pingback: Hechos de medios sociales, cifras y estadísticas 2013 - Community Manager Venezuela | Community Manager Venezuela()
Pingback: Las cifras del social media en 2013 | Weblog Magazine()
Pingback: El social media en 2013 | Community Manager Navarra Pamplona Tudela. Social Media. Formación TIC. Diego Gardachal()
Pingback: Análisis: redes sociales durante 2013 | Social Media()
Pingback: 2013 Social Media facts « Denys C. Shortt OBE()
Pingback: Redes sociales en 2013: millones de usuarios; pocas sorpresas | SinRedMedio()
Pingback: Últimos datos de medios sociales [Infografía] | El blog de Marta Cervera()
Pingback: Think You Know Social Media? These Stats Will Blow Your Mind | MackCollier.com - Social Media Training and Consulting()
Pingback: The impact of #PatnaBlasts on Social Media - Digital Insights()
Pingback: 10 Mistakes to Avoid when Launching your Product using Social Media — Inbound Marketing and Social Media Agency()
Pingback: Social Media in 2013 | Bernstein Crisis Management Blog()
Pingback: Social Media By The Numbers | Blab It Canada()
Pingback: 6 things you should know to optimize Facebook Ads - Digital Insights()
Pingback: Numbers Don’t Lie- Here is the Social Media Report Card in 2013: By the Numbers | ToksDam()
Pingback: 6 Things You Should Not Miss While Running Facebook Ads()
Pingback: Social Media: factos e estatísticas em 2013 | swot digital contents()
Pingback: 實行科技 – 社群媒體統計資料 2013()
Pingback: Social Media gebruik in 2013 | MKB Productinnovatie()
Pingback: Social media : où en sommes nous ? - BtoBMarketers.fr()
Pingback: Réseaux Sociaux : les derniers chiffres 2013 | Le blog du social media par Alias Community()
Pingback: LAS PYMES TURÍSTICAS EN FACEBOOK()
Pingback: A stroll through Social Media - The Social Jungle()
Pingback: Embracing Info and Infographics | BC/DC Ideas()
Pingback: Top 20 Stats to Get You Active on Google Plus – UpCity()
Pingback: Diigo posts 11/27/2013 (a.m.) | hyperspace discoveries()
Sandy Callwood

“27% users access LinkedIn thought their mobile”. Please correct. Should say: 27% OF users access LinkedIn THROUGH their mobile. – Sandy Callwood
- http://www.digitalinsights.in/ Digital Insights
  
  We know about that typo Sandy, and we are sad about it too. That’s why we have mentioned it in the section below the info-graphic.
  
  We could not change the info-graphic as it has been already circulated to more than 100 websites now. Apologies again, we really appreciate your participation.
Pingback: Social media: i numeri nel 2013 | LSDI()
Pingback: We Love the Internet 2013/49: The December-means-best-of-year-posts edition | Curiously Persistent()
Aditya T.

Hi,

Have you listed India specific figures anywhere?
- http://blog.digitalinsights.in/ Harsh Ajmera
  
  Hi Aditya, that’s not there yet. But we are planning to float it soon, is there anything specific you are looking forward to?
Pingback: Social Media: report 2013 | Piesseweb - Blog()
Pingback: Chiffres clés Médias Sociaux 2013 | davidbedouet.com : le blog()
Pingback: 3 Infographics With 100+ Social Media Statistics You Need |()
Bradley Peel

So adding up the main sites above there are 2.59 billion total users of social media, and of those 4.2 billion people use mobile to access social media websites? That doesn’t make sense. Either there are 4.2 billion people using social media, or you mean that there are 4.2 billion visits to social media websites via mobile. There aren’t 4.2 billion people using mobile, it’ll have to be the same 2.59 billion and assuming some of those are multiple platform users the number is less than that. And “46% of people turn to social media for making purchase”, really, what can I buy on Facebook these days? Or is that they seek information via social media to assist in purchasing decisions? That’s actually way more powerful, I can’t “purchase” on social media. There’s a lot of very vague stats in this…
- http://blog.digitalinsights.in/ Harsh Ajmera
  
  Thanks Bradley for those calculations 4.2 Billion is not just for those 6-7 sites mentioned above, here is the list of Social Media Sites if you want to check http://en.wikipedia.org/wiki/List_of_social_networking_websites
  
  46% of people turn to social media for making purchase implies what you said + it also indicates that from the total online selling ecosystem, 46% people come from social media sites.
Pingback: Social Media Marketing – 8 Things to Ponder | Ashley McNamara - Technology Media Art | Ashley McNamara Technology Media Art()
Stuart Davidson

Stats in an infographic – just my up of tea Thanks Harsh, will include this on my reading list that I’ll publish tomorrow.
- http://blog.digitalinsights.in/ Harsh Ajmera
  
  Glad that it was useful Stuart Where exactly you publish the list?
  - Stuart Davidson
    
    Just published on my social media blog. the article is here http://stuartjdavidson.com/social-media-marketing-articles-15-12-13/
    - http://blog.digitalinsights.in/ Harsh Ajmera
      
      That looks awesome Stuart, just shared it across Thanks again.
Pingback: Best 20 Social Media Marketing Articles Of The Week: 15/12/13()
Pingback: Social Evangelism()
Stephanie Behie

Harsh,

Thank you for sharing such great content! This was extremely helpful in developing our “Top 10 Hashtags of 2013″ Infographic. You can check it out here: http://www.pmdigital.com/resources/whitepapers-research/infographic-top-10-hashtags-2013/

Please feel free to share
Best,
Stephanie
- http://blog.digitalinsights.in/ Harsh Ajmera
  
  Thank you so much @stephaniebehie:disqus for sharing that great article! Just shared it across!
Pingback: 3 Infografías con + 100 Estadísticas sobre los Medios Sociales que Necesita su Empresa | Eduarea's Blog()
Pingback: Infographic - The Journey of #SocialMedia from 2008 to 2013()
Pingback: Social Media Stats & Lessons from 2013()
Pingback: 8 Awesome Digital Marketing Trends in 2014 - Waggener Edstrom()
Pingback: Сайты Социальных Сетей - Статистика 2013()
Pingback: Using Social Media for Hiring |()
Pingback: Social Media 2013 (Infografik) | Banks on Social Media()
Pingback: 2003 වසරේදී Facebook, Twitter වගේම අනිත් Social Networks වල වැඩ කිඩ()
Pingback: Resumen estadístico de las redes sociales en 2013 — iPaz()
Pingback: Latest Social Media facts, figures and statisti...()
Pingback: Google+ is Taking Over the Social Media Marketing World - Marketing101()
Pingback: 2013 Social Media Statistics [Infographic]()
Pingback: 2013 in review: Social media stats | Social Media Slant()
Pingback: - MKT()
Pingback: Las cifras más importantes de las redes sociales en 2013 | Desenredando la red()
Pingback: Social Media's Role in Lead Generation | NimbleBridgeNimbleBridge()
Pingback: G+ comments on You Tube: Why they’re good for marketing()
Pingback: Advertenties pinnen voor inspiratie | - ruben romijn -()
Pingback: Is digital & social strategy for your mobile app a must? – AppGo2Market()
Pingback: Google+ for Brands in 2014 - Digital Insights()
Pingback: Social Big Data: The User Data Each Of The World’s Largest Social Networks Is Collecting And What It Means | Finding Out About()
Pingback: So you're not sure you need social media... | webrunnermedia.com()
Pingback: Dr.Lykke – Lanseringsplan for digital markedsføring og PR våren 2014 | Digital Markedsføring()
Pingback: Enrollment Growth for Higher Education | Paskill Stapleton & Lord – University Business Consulting with Integrity and Trust()
Pingback: The Complicated State Of Social Media Stocks [Google Inc, Facebook Inc … | iSocial Media Service()
Pingback: 10 Social Media myths you MUST bust in 2014 - Digital Insights()
Pingback: 5 Inspirations to increase Facebook Engagement in 2014 - Digital Insights()
Pingback: Is Facebook fading away? Get ready to quit it soon!()
Jim

how accurate are these numbers?
Pingback: If Content is King, Images are Queen | Diana Williams()
Pingback: Why Social Media Is So Important for Your Business in 2014 | yMarketingMatters()
Pingback: Content Marketing Plan for Publishers |youAPPi()
Pingback: Most followers on Twitter (.com VS .ro) | Elena Cîrîc Blog()
http://www.squirrly.co/ Alexandra Petean-Nicola

Integrating social media into your marketing strategy makes people share your brands creation more because it it easier with the “Share” and “Follow” buttons and it makes more informal, more human, more personal.
Pingback: Les médias sociaux pour les affaires : Pas convaincus ? | webrunnermedia.com()
Pingback: Who is Winning at the Game of Marketing? Email vs Social Media Stats()
Pingback: WHEN SOCIAL MEETS B2B LEAD GENERATION : The More You Know BBlog()
Pingback: Continuous Learning for Social Media Marketers: Have you watered your social lawn lately? | Marketing for a Cause()
Pingback: Redes sociales en 2013: millones de usuarios; pocas sorpresasSinRedMedio | SinRedMedio()
Pingback: Why Mobile is Making Video Marketing More Important Than Ever()
Pingback: Statistics and Facts about Social Media in 2013 | Geekaflops()
Pingback: Social Media facts, figures and statistics of 2013 | Miss Emma Brown()
Pingback: The Beginner’s Guide to Social Media()
Pingback: ZIP ZAP | Redes sociales, cifras y estadísticas en 2013. ¡Unos números asombrosos!()
Pingback: Are you not one of these 6 Social Media Sharers? - Digital Insights()
Pingback: How to measure the success of your blog - Digital Insights()
Pingback: Latest Social Media users stats, facts and numbers for 2014 - Digital Insights()
Pingback: Do You Know the Stats Behind Social Media? | The InfoHound()
Pingback: Cómo patear en Pinterest | Innato Comunicacion()
Pingback: How to promote your Infographic to get 10000 shares - Digital Insights()
Pingback: A quick & dirty guide to answering the 5 Ws and 1 H of content marketing: #MSHUnderReview - Mainstreethost Blog()
http://www.linkedin.com/in/sophietran Sophie Tran

It is interesting to note that most of the stats are based on marketers’ opinions (which I do support and find credible.) However, it is also important to note that CEOs and other/non-marketing Execs tend to disregard these stats because only a very small percentage of CEOS/non-marketing Execs are convinced on value of SM and how it links to the bottom line… the real challenge is no longer “Is SM worthwhile?” but “Does top management believe SM is worthwhile?”… because, in the end, approval of budgets, strategies, projects, and initiatives for SM will ultimately be decided by top management.
Pingback: #AnneDicas – Infográfico Interativo sobre Social Media [Junho 2014] | Garota Ácida()
Pingback: Social Coupon for WordPress Review()
Pingback: Things businesses should consider before Hiring Social Media Managers()
Pingback: How Small Businesses can leverage Facebook Ads #tips()
Pingback: Using Social Media for Hiring - Marketing Innovators()
Pingback: Five tips to make the most of an IT conference, with mobile of course | IBM Mobile()
Pingback: Hot Topics in Enrollment Marketing()
Pingback: Why Social Media Is Crucial for Your Business in 2014 | Pretty Social Media Business()
Pingback: Why Social Media Is So Important for Your Business | IMPRES()
Pingback: Social Media facts, figures and statistics 2013 | Global Mandiri Jaya()
Pingback: Social Media 2014 Statistics – an interactive Infographic | Global Mandiri Jaya()
Pingback: Why Images are Important on Social Media | Katie Wagner Social Media()
Pingback: Real Life Examples of EdgeRank()
http://optickart.in/ Aayushi Gupta

I like reading this blog. Its a very useful blog for me. Thanks a lot for sharing.
Pingback: Social media tips, trends and statistics()
Pingback: Social Media Marketing and eCommerce – The Inevitable Connect()
Pingback: Why we don’t have a choice with Social Media. The question is, How well we do it…? | Outside Media Group Blog()
http://www.andykuiper.com/ Andy Kuiper – SEO Analyst

Mind blowing numbers…