Webinar: Introduction to User-Centered Design – Why the Problem You See May Not be the Problem to Solve

This webinar will serve as an introduction to user-centered design, a design approach that can be used to design effective technology solutions, products, and services.

In order to best serve their clients, nonprofits need to understand their clients and their needs before they attempt to design solutions. Using a design process that focuses on the end users of a product can help focus design energy and budget on the way people use the system, not necessarily how the designers think it should be used.

Session Takeaways

  • Just what is user-centered design
  • Why you should never ask users what they want
  • How to understand user workarounds as design problems that can be fixed
  • How you can do world-class testing for less than $100



About the Presenters

Golli Hashemian is an independent user experience strategy and design consultant who has led design initiatives for some of Chicago’s leading technology startups and interactive agencies, including Poggled, BigMarker, and VSA Partners. She was previously a technology consultant for Accenture’s R&D organization and has a bachelors in Electrical Engineering from the University of Illinois. She has volunteered abroad with VSO (Voluntary Service Overseas) and is passionate about global service. She dreams of conjoining her passions for technology, design, and social entrepreneurship to make an impact on the world.

Lauren Haynes is IT Manager at Ounce of Prevention Fund after spending 3.5 years as a Technology Consultant for Accenture’s Technology Labs. She’s got a Bachelors in General Engineering and a minor in Computer Science, and is passionate about service learning. She thinks more people need to be trained in the ways of design thinking to make the world a better place.