Vaccine Communication

Vaccine Communication

Current Vaccine Work

Currently working with Wake County North Carolina to manage messages and deploy a COVID-19 vaccine campaign to boost vaccine confidence.

Work daily to manage social media messaging and response for Vaccinate Your Family to combat misinformation and product plain language vaccine communications.

Frontlines of Vaccine Communication

Since our founding in 2010, BC/DC Ideas has been on the frontlines of vaccine communication, helping parents, providers and patients understand the importance of immunization through social media and communications campaigns.

Vaccine messages, campaigns and communication are some of our favorite challenges. Our team brings 12 years of experience in deploying successful communications campaigns. Our agency has over a decade of experience increasing vaccination rates from building better messages to build trust in vaccines to hyper-targeted paid media campaigns.

Vaccines need smart, savvy strategies to be successful. We need thoughtful campaigns to address our community's fears and concerns while building trust for medicine, science, and public health leaders. BC/DC Ideas is ready to support your community with pro-vaccine projects

Experience in Designing, Developing and Implementing Vaccine Communication Campaigns

We have crafted plain language messaging to improve vaccination rates for adolescent and childhood vaccinations. We have over a decade of experience developing messages to inform the public about vaccines, promote vaccine confidence, and address vaccine hesitancy in every population.

Campaigns and Messaging

Led messaging and campaign development for Washington state's Immunity Community, which contributed to an increase in vaccine acceptance from parents. See Immunity Community's Talking About Vaccines and read research results here

Targeted Advertising

Managed large-scale paid advertising campaigns to reach target populations to improve vaccination rates for the American Cancer Society's North Texas HPV Cancer-Free Campaign in 2019 and 2020.

Pioneering Messaging Frameworks

Developed an empathy model for addressing vaccine hesitancy, presented at the National Immunizations Coalitions Conference in 2019. 

Talk the Talk With Medical Pros

Created materials to guide medical professionals such as physicians, nurses and other health system professionals to use more effective messages for their patients.

We developed messaging and campaigns for the National HPV Vaccination Roundtable's Nurses Get it Done program.

Engaging At-Risk Populations

Effectively engaged historically marginalized and at-risk populations and developed culturally appropriate communications.

We developed regionally and culturally appropriate HPV vaccine materials for The Arizona Partnership for Immunizations.

Create Clear, Concise Designed Communications

Distilled key HPV vaccine messages into easy to understand flyers and infographics for the American Cancer Society. The Don't Wait to Vaccinate flyer is used nation-wide in pediatrician offices.

Produce Videos to Tell the Story of Vaccines

Developed compelling motion graphic messages for the American Cancer Society.

Created fun informational spots to improve parent knowledge about vaccines for the National HPV Vaccination Roundtable.

Conducted interviews with vaccinating parents to improve vaccination rates.

Skilled at Collaboratively Managing and Coordinating Campaigns to Deployment

Thrive at working with coalitions and stakeholders to improve the spread of positive messaging and implementation tactics to strengthen information dissemination.

  • Deployed communications toolkits and resources with the National HPV Vaccination Roundtable 
  • Have longstanding personal relationships with the national vaccine community – CDC's National Center for Immunization and Respiratory Diseases, Vaccinate Your Family, National HPV Vaccination Roundtable and more.

Excel at utilizing analytics to refine campaign approaches and using data to inform decision-making. One example of this is the HPV campaign in north Texas utilized rapid A/B ad testing to refine the messages and deployment strategies.

Reach out to our team to discuss how we can bring our experience to your vaccine communications campaign.

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Ready to Discover a better Review Process?

Whether it’s in-person or virtual, Dawn will help your team uncover ways to make your team’s feedback process more efficient. 

Dawn is ready to speak at your next event!

An award-winning expert on nonprofit communications and creativity, Dawn is ready to speak at your next gathering. 

Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.