To the Doers Come the Spoils

To the Doers Come the Spoils

This will be a short and simple post, unlike most of mine. <editor’s note: this is a lie. sorry.>

To have the Big Idea is not enough any more. Now you must have the Big Idea + flawless execution. This is the Big Idea 2.0 (ohhh that’s buzzy). To some, this Doer economy may seem obvious, but for others it’s not clear.

To anyone who thinks it’s enough to come up with the idea and then ship it off to another agency to be executed, you’re wrong. Wrong, wrong, wrong. Stop what you’re doing and start running to catch the train. It’s left the station and is ten miles down the track.

Sending an idea to another shop is something I’ve heard some non-digital (I’ll refer to them as Digital Dumb) agencies doing. Why? Hell I don’t know. My guess is Digital Dumb agencies see it as a “win” if they can blue-sky an idea, get the client interested in it and FedEx it to a digital shop to be created. That way they can still have the “Big Idea” without the overhead of a dedicated digital department. Trust me, after spending a year’s worth of time and money on the project the client will have forgotten that the idea nugget was yours to begin with.

Is your agency still Digital Dumb? Time to smarten up. At this point you have no choice than to buy your smarts–kinda like buying a diploma without the stigma. There’s a lot of small shops doing great work. If you can pull them into the fold with a dump truck full of cash then you’re in business.

wilson - To the Doers Come the SpoilsWhy the hell would you do this? Simple. An agency has one intrinsic, irreplaceable value–Ideas. Hold onto your ideas. Care for them, make them better, make them yours. But, most importantly, create them yourself.

In this new marketplace based on action, the spoils go to the Doers.

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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.