The Next Level of Fundraising

The Next Level of Fundraising

Data, data, data – we all want more fundraising data!

It’s time to participate in the 3rd Annual Individual Donor Benchmarks SurveyThis survey is limited to nonprofit organizations with budgets under $2 million and a focus on grassroots fundraising.


Creating strong fundraising plans and analyzing your results are two of the best ways to ensure your organization has a successful fundraising program. But often you are operating in a vacuum, with no way to compare your goals or results to similar organizations. There are few reports that provide some context for your organization’s fundraising work, and it can be difficult to compare your organization to those with revenues of $5 million and email lists in the 100,000’s.

This unique donor survey is working to solve that issue by collecting our own data for smaller organizations!

The goal of this survey is to take a slice of the nonprofit universe and create a better set of metrics for small to medium organizations – those with budgets under $2 million and a focus on grassroots fundraising. Our hope is to give nonprofits a clear picture of realistic fundraising goals and results that they can share with staff and Board. 

Are you wondering what you’ll receive beyond exclusive data to better your fundraising efforts?

Everyone who completes the survey will receive report of their data plus a PDF copy of the 3rd Annual Individual Donor Benchmarks Survey. Not only do participants get data, and who doesn’t love data, but everyone will also be entered to win one of five prize packages including:

  • One year’s subscription to the Grassroots Fundraising Journal
  • A fundraising book from Chardon Press
  • Two hours of fundraising consultation from Third Space Studio
  • Two hours communications consulting from BC/DC Ideas

All this and it only takes about 20-minutes! To participate, please take the survey at before Friday, April 11th.  

We’ve kept this survey short and easy to complete, including a new tool to calculate additional data as you fill out the survey. The questions focus on the organization’s results, people and background. Development staff can take a look at all of the questions before they get started. Download a PDF of the full survey here.

Once the survey results are compiled, in June, the 3rd Annual Individual Donor Benchmarks Survey will share results on:

  • Organizational and individual donor revenue growth
  • Individual donor revenue as a percentage of overall revenue
  • Recurring donor programs
  • Online fundraising and social media
  • Board involvement in fundraising

…and much, much more!

The survey results will also look at the ways budget, fundraising staff size and geographic scope impact these statistics.

We are working in partnership with the Grassroots Fundraising Journal to get the word out and be sure we include a wide range of organizations. We hope you can participate in this year’s Individual Donor Benchmark survey! Please fill out the survey before Friday, April 11th. 

Survey coordinator, Third Space Studio, will keep data confidential and only share the results in the aggregate. If you have any questions, please feel free to be in touch with the survey coordinator, Heather Yandow, at [email protected].

Ready to Discover a better Review Process?

Whether it’s in-person or virtual, Dawn will help your team uncover ways to make your team’s feedback process more efficient. 

Dawn is ready to speak at your next event!

An award-winning expert on nonprofit communications and creativity, Dawn is ready to speak at your next gathering. 

Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.