The 12 Types of Users on Social Media (infographic)

The 12 Types of Users on Social Media (infographic)

I ran across a great infographic from First Direct out of the UK. This list falls in line with what we tell our clients about the types of users we see. It’s important to know your community, because it’ll help you communicate to them.12 types of SM users

Hello, my name is Brian and I’m a Lurker

It’s true. I’m more of an information gatherer on social media. I like to share, but I like to read even more. I’m more likely to like or retweet than comment. For folks like me, it’s not impossible to get me to engage, it just takes persistence.

Dawn, on the other hand, is an Ultra

The Ultras are going to be your super users, you know that they’re going to like, retweet, repin, comment, and share your content. For her social media is her extended family. Advice, support, or encouragement from friends is just a few keystrokes away and the feedback is nearly as instantaneous as the real life version.

Trigger Points

The takeaway for us and how we approach social media challenges with our clients is every community has a trigger, a communications approach they respond to.

One of the first things we do is work on figuring out what type of community our clients have on social media. Sometimes it’s obvious and quick to figure out and sometimes it takes a long time to understand their trigger points to get them active and engaged.

So which type are you?

Importantly, what types do you have in your organization’s community?

There we go, being Quizzers again.

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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.