Repinning for a Cause: Pinterest For Nonprofits

Repinning for a Cause: Pinterest For Nonprofits

560bc5377a27eb4f00af327d0496a0ba - Repinning for a Cause: Pinterest For Nonprofits
Source: Murphy Oil Soap

Pinterest is a wild, beautiful land of ladies. Yes, 68% of users are women. Even more specifically, they are 18-34 year old upper income women.

But don’t discount this site because you think it’s too new. 1 in 5 online women are busy pinning. So it’s no surprise that TechCrunch reported that the site hit 10 million monthly unique U.S. visitors, faster than any other site in the history of the web.


Don’t you think it’s time to add a Pinterest strategy to your social media mix? Here are some ideas to get your pinning for your cause:

  • Make it Useful & Pretty – Since it’s mostly women on the site, make your content appealing to the ladies. They want useful, beautiful things. The St. Louis Area Foodbank has boards that appeal to both their mission and the things that their donors would care about like children and cooking.
  • Tap into the Need to Help – Women like to put time to good use by helping someone. Murphy® Oil Soap is donating $1 to the Arbor Day Foundation for each image repinned up to $70,000. Find a corporate donor who wants some visibility for their good deed to do the same match for your nonprofit.
  • Be Disruptive – Since Pinterest is a beautiful place, toss in some ugly to stand out. On my Random Dose of Reality board, I pin things that don’t always fit in the beauty of this visual bookmarking site.

BTW, I’ve finally landed on LOVE for Pinterest. See my previous musings on the site.

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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.