Putting Stories in Motion

Putting Stories in Motion

I’ve long predicted that video is the next step in the social media evolution. Customers and donors will expect high-quality videos that move them emotionally within two years.

With the advent of video conferencing on your cell phone, people’s faces and voices are going to outweigh the importance of a status update. We’ll see a rise of video chatting. We’ve already seen the creepy baby steps with Chatroulette. The future is coming, let’s be ready for it.

Just imagine if you could click on a Twitter user and see their video upload instead of a written tweet. Think of the possibilities of tiny vignettes of a cause or client story. Now that you’ve engaged all those followers on Twitter imagine if you could put your face to your message. Imagine if you could put the stories of your cause into action.

Why not start now? Why not make 10 15-second videos with reasons why someone should support your cause from volunteers, board members, clients and staff then upload them to Twitter via TwitVid. The key it to be an early adopter and use it effectively.

Over the past few months, Brian and I have been putting our video production skills to the test. It’s a wonderful gift to be able to put our stories to pictures. Brian has the talent of script writing, direction, cinematography and editing all tucked into one brilliant mind. I come in at the end for the final panache and maybe lay down a VO track.

Enjoy our first video, we’re pretty proud of it.  While we do love it, we’d also like to get your feedback on how to make it better!


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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.