WithinReach – Vaccination Infographic


WithinReach – Vaccination Infographic

The Vax Northwest team was preparing for the 50th anniversary of the Seattle World’s Fair, which was an opportunity to celebrate 50 years of vaccine breakthroughs.

When our client, Vax Northwest, asked  us to create an infographic for an upcoming event we let our imaginations grow beyond the pixels of the computer screen. Unlike most infographics, this project needed to be part of an informational booth set-up. This infographic needed to be life-size! While this infographic lives well online, it’s true power is in a nearly 6 foot tall pop-up banner flanking the information table in the booth space.

Story Inspiration

When designing this project, we wanted to capture the spirit of the World’s Fair. To us, the World’s Fair has always been about the citizens of the globe collectively moving forward to a more hopeful future. We wanted to bring that same feeling to our communication—a sense of awe of what we’ve accomplished and a feeling that tomorrow will be even better.

Our Approach

In creating our visual story, we took a global view of the epic battle between diseases and vaccines over the past fifty years. Focusing not only on past vaccine breakthroughs, we highlighted current discoveries and looked to the future to show how vaccine advancements will improve even more lives. The ribbon timeline pulls the reader through the history of vaccine while offering nooks for additional information and highlights.

Another important communication point was to vilify diseases. For many parents, the diseases that vaccines prevent—like polio and mumps—are a generation removed. They don’t fear these dangerous diseases that were a horrible reality for generations past. Through making our diseases villains we are able to be clear that vaccines are heroes and the best the way to protect your family. The approachable illustrated “meanie” disease icons make this a project digestible for both parents and children.


The infographic banner was a success! The banner has criss-crossed Washington over the past several years, bridging the gap between public health and the public when it comes to easily understood vaccine knowledge. Vax Northwest noted that many people stopped to read the banner at the event and they have plans on using the banner for events for many years to come.


Ready to Discover a better Review Process?

Whether it’s in-person or virtual, Dawn will help your team uncover ways to make your team’s feedback process more efficient. 

Dawn is ready to speak at your next event!

An award-winning expert on nonprofit communications and creativity, Dawn is ready to speak at your next gathering. 

Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.