NC Conservation Network 10 Year Plan + Annual Report

About the project

North Carolina Conservation Network

When it’s time to stop playing nice…

You’ve gotta’ roll up your sleeves and get dirty! After an exploration, that’s exactly what we did for NC Conservation Network’s (NCCN) 10-Year Plan and Annual Report.

Flipping the Project on its Head

From our early conversations with NCCN staff, we could tell the 10-Year Plan was the star of the project, but that it needed to be accompanied by an annual report. We kicked off with a request for an annual report. The next step was to figure out how to highlight the 10-Year Plan, while making it easy for people outside of the organization to understand.

Ten years of strategy was jammed onto a single-sided 11” X 14” piece of paper.

All of the passion was in the 10-Year Plan. During every conversation, we heard it in the client’s voice. We quickly flipped the equation, and proposed creating an impressive 10 Year plan and that would incorporate a simpler annual report inside the plan.

Tell It Like It Is

The NCCN staff had a very compelling message, and they were great at telling the story. In order for their affiliates and other environmental organizations to get on-board with the next 10 years, they needed a way to bring it all together. 
We paired NCCN’s no-holds-barred copy with a gritty look inspired by classic revolution posters and modern Shepard Fairey interpretations. We then added a layer of “North Carolina” on top. The goal was to be clear about what was at stake and exactly what the Conservation Network was fighting for. 
Some of our inspiration for this project:

We created a unique look that put North Carolina Conservation Network in the leadership position within the conservation community.

Visual Language

Set the tone from the beginning that this plan wasn’t like the others. The grungy texture also cued that this wasn’t going to be easy and hinted at the grassroots effort that’s key to success.

For All

We created a series of anchor images that represented the diverse areas of our state. This also supports NCCN’s commitment to engaging supporters statewide and making a change everyone can see in their own backyards.

We created an icon symbol set to show supporters the commitment and what NCCN is committed to accomplishing.

Simple and Powerful Annual Report

For the annual report, we applied a lighter version of the graphic style developed for the 10-Year Plan. We created a simple, but powerful single-page annual report that folded down nicely into the pocket we created on the Plan’s back cover.


NC Conservation Network now has a powerful, passionate tool to explain where they stand and where they’re going over the next 10 years. In addition, we developed iconography for the steps along their 10-year journey, which will help the staff communicate internally and externally.

Finally, we’ve heard from the client that they’re getting great responses from potential funders, in addition to other organizations and their fans.


Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.