Immunity Community – “Why I Vaccinate” Video Series

Immunity Community – “Why I Vaccinate” Video Series

About the project

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We believe that giving voice to the silent majority that make the choice to vaccinate will keep the positive chatter going about immunizations and help reassure new parents.

As part of our second year with the Immunity Community program, we continued our evolution with the community. Year one was about recruiting and educating advocates. Now, we’re engaging them to not only be our advocates, but also to tell their stories.

About the Families and Our Approach

It was important to us that our families be real and their answers be true to each family’s point of view. We started with authenticity. It was the one constant for all the interviews. All of our families are real, live in and around Seattle, and they all graciously volunteered their day to talk with us.

Could we have shot these interviews in Raleigh instead of flying across the country? Sure, but that would have compromised the authenticity. Vax Northwest , through the Immunity Community program, is asking for people’s trust. We are meeting that trust by being transparent and honest with every piece of our communications.

Kate Runy

CONTENT & MEDIA SPECIALIST

A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes

CONTENT COORDINATOR

Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford

principal

The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.