CapitalCare Collaborative – 2012 Annual Report

About the project

Client
Capital Care Collaborative
Category
Tags

The best part of our work is getting to tell our clients’ stories.

Access to healthcare is a subject close to our hearts and the work of CapitalCare Collaborative, a project of Care Share Health Alliance, is truly making a difference in lives of Wake Counties most vulnerable populations.

Our Approach

We created this annual report theme to represent how CapitalCare’s programs work together to help their homeless and low-income clients gain access to the community programs they need to reach a healthier future.

Circle of Care

After learning more about their programs and talking with staff we put our heads together and came up with Circle of Care to add some equity around their unique healthcare approach. Their programs don’t feed someone one time, put a roof over their heads for the night, or care for their health issues in one visit. CapitalCare creates a holistic approach that lifts low-income and homeless citizens up so they are on firm footing to move forward. Individuals in  CapitalCare’s programs get the resources needed to take control of their own lives—from medical care to permanent housing.

 

Telling the Story

CapitalCare’s programs are very technical and complicated. They have had amazing success figuring out ways to connect to area hospitals to catch low-income and homeless patients before they slip through the cracks. When writing copy for the annual report, it would have been easy to dive straight into the wonky, jargon-laden speak.

Instead, the BC/DC Ideas team focused on the lives changed by the CapitalCare team and left the insider lingo for the program pages. Working with the CapitalCare staff, we found two fantastic clients whose stories really show the impact of the Circle of Care.

Through intimate interviews and professional photography we captured the client’s journey with sensitivity and care, but most importantly with dignity. It was important to the BC/DC Ideas team to show the clients as the strong, independent individuals that they are.

See the full version here (PDF):

Results

It was a privilege for the BC/DC Ideas team to get to dive deep into CapitalCare’s mission and gain an even greater appreciation for the work they’re doing every day. The annual report is a show piece of the hard work that the CapitalCare team has accomplished over the past year. CapitalCare’s Director Lisa Rowe said that after people read the report they want to give and support the program. That response to our work truly warms our hearts.

Kate Runy

CONTENT & MEDIA SPECIALIST

A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes

CONTENT COORDINATOR

Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford

principal

The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.