Building Relationships With Birds And People

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Building Relationships With Birds And People

Our client, Audubon North Carolina (ANC), had an important mission: inspire landowners in North Carolina to adopt land management plans. This would increase conservation efforts and protect birds across the state.

This was no traditional call to action. It demanded serious engagement from a select group of people. We rose to the challenge by creating a media relations strategy that understood the audience and why the campaign mattered—to the landowners, their communities and to the habitats that it would preserve.

ANC had to grab the attention of an exclusive, hard-to-reach audience: a small group of landowners in ten counties across Western NC.

Our Method:
This campaign went beyond media relations—it was about forging key media relationships.

Then, we created a story worth telling, which was interesting to reporters and relevant to their readers.

  • We got economic: We created an economic angle using the tax incentives that the campaign offered, which made the story newsworthy for communities coming out of the recession in 2014.
  • We got hyper-local and individualized: Our team created ten individual press releases and personalized pitches to customize the issue to each county.
  • We supported with digital: the program was featured on the homepage of the ANC website and promoted through social media messaging for several months.
Client
Audubon North Carolina
Category
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Kate Runy

CONTENT & MEDIA SPECIALIST

A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes

CONTENT COORDINATOR

Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford

principal

The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.