Over six months, the BC/DC Ideas team worked with the North Carolina Coastal Federation to build a grassroots advocacy effort to pass a revised Special Use Permit (SUP) for New Hanover County, N.C.

With a strategic communications plan, vibrant campaign brand and a host of advertising placements, the campaign educated residents on the economic and environmental impacts of adopting a SUP, attracted an engaged base of supporters, and cultivated relationships with volunteers and advocates in the local community.

The campaign was a success for building brand awareness and catalyzing residents around a complex issue. We kicked the hive and it worked!