Audubon NC – Carl the Traveling Cardinal

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Audubon NC – Carl the Traveling Cardinal

We have a confession. We’re nature nerds. Dawn can identify just about any bird that shows up outside our windows. We’ve loved working with Audubon North Carolina on their social media and communications, so we jumped at the opportunity to flex our creativity on a year-end fundraising campaign.

From our experience interacting with the Audubon Facebook community we knew they loved taking and sharing photos. From there we worked with the staff at Audubon NC to create the Carl the Traveling Cardinal campaign to promote new monthly giving sign-ups.

The premise was simple, arm the staff, researchers in the field, and supporters with a plush Cardinal we named Carl and let them take and share photos with him as they travel beautiful North Carolina.

The fundraising message was simple, too. “Cardinals don’t migrate, they stay with us all year long. Just like Carl and the rest of his cardinals, year-long donors make a huge difference for Audubon NC.” We simply asked our fans to support the organization’s monthly giving program, the Cardinal Club.

Results

Carl rocked! After just one month Cardinal Club members grew 5 fold and exceeded the campaign goal by 30%. That equaled thousands in extra annual funding for Audubon NC. We received photos from the Appalachians to the Outer Banks. We even got a Carl photo from the Audubon national president at their New York City headquarters.

We can’t wait until Carl goes traveling again!

 

Client
Audubon NC
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Kate Runy

CONTENT & MEDIA SPECIALIST

A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes

CONTENT COORDINATOR

Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford

principal

The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.