About the project

Third Space Studio

In collaboration with Third Space Studio, we have worked to bring the Individual Donor Benchmark Report – a survey of individual donor data - to life. Over the course of the project, Report has evolved from simple graphs to a designed storytelling piece that serves a resource to fundraisers of small and medium-sized nonprofits. Coupled with a robust media relations strategy, the BC/DC Ideas team helped increase participation and gain national recognition of the project.


Three Years of Growth

Measurement Survey Participants Media Placements Report Downloads
IDB Project 2013 26 11 700
IDB Project 2014 87 17 1,400
IDB Project 2015 119 23 535
Total Growth 360% increase 109% increase 2,635 total downloads

Objectives & Methods:

  1. Storytelling & Design: Experiment with innovative ways to present data as a useful tool for fundraising professionals.
  2. Engagement: Increase Report downloads and survey participation of organizations under $2 million.
  3. Awareness: Increase Report visibility and coverage by national and nonprofit-focused media outlets.

Building buzz through media resulted in growth, recognition and credibility for the Project. Consistent media relations contributed to year-over-year growth in media placements and nearly 400 percent growth in participation and usage of the report.

map - AN INNOVATIVE EDGE GETS THE MEDIA BUZZINGProject Highlights and Key Takeaways:

  • Visual storytelling through smart design and infographics is critical to communicating data-driven topics in a public-facing forum.
  • Identifying key influencers can result in increased website traffic, project engagement and credibility with other media outlets.
  • Sharing consistent stories can cultivate ongoing relationships with the media and repeat placements.

By the Numbers

0 %
growth in survey participation over three years
0 %
growth in media placements with national bloggers, podcasters and thought leaders
report downloads to date
new emails acquired for ongoing engagement

Ready to Discover a better Review Process?

Whether it’s in-person or virtual, Dawn will help your team uncover ways to make your team’s feedback process more efficient. 

Dawn is ready to speak at your next event!

An award-winning expert on nonprofit communications and creativity, Dawn is ready to speak at your next gathering. 

Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.