Protect All NC Families – Vote Against Amendment One

About the project

Protect ALL NC Families

Standing up for what’s right is never wrong.

These are words that guide us whether we’re figuring out how to help a client tell their story or we’re standing shoulder to shoulder during an advocacy challenge.

Like many North Carolinians, we were looking to get involved in the Amendment One battle on the right side of history.

Joining Forces

We were asked to join the team by New Kind, the lead agency running the communications and online fundraising operations for the anti-amendment coalition.

We knew it was an uphill battle all the way, but with stubborn determination we were not going to let this one go without giving it our all.

Complimenting the beautiful design, we crafted much of the copy and assisted in modifying tone where appropriate depending on subject matter and the life cycle of the campaign.

A1 harms children3 - Protect All NC Families - Vote Against Amendment One
We created copy and provided copy strategy for:

> The Protect ALL NC Families website –

> Campaign and Issue one-pagers

> Email and petition appeals

> Videography

> Video paper edits

> Blogger outreach to spread the messaging

Amendment One new layout 1 - Protect All NC Families - Vote Against Amendment One
Amendment One new layout 2 - Protect All NC Families - Vote Against Amendment One


For three months we were glued to polling numbers like nothing else mattered. In the end, we were on the wrong side of the vote totals. As much as it was a huge let down for everyone, something amazing happened. We may not have succeeded in the amendment fight, but we won in mobilizing and uniting North Carolina citizens who believe, as we do, that we’ll end up on the right side of history.

Ready to Discover a better Review Process?

Whether it’s in-person or virtual, Dawn will help your team uncover ways to make your team’s feedback process more efficient. 

Dawn is ready to speak at your next event!

An award-winning expert on nonprofit communications and creativity, Dawn is ready to speak at your next gathering. 

Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.