Obama #ForAll on Instagram

Obama #ForAll on Instagram

Call us hipsters, nerds, or whatever.

We love Instagram. 

Even though photos are snapped in the moment and filtered to the nth degree it feels very real. You’re getting a deeper look into someone’s life. You’re making deeper connections with them. Isn’t that what social media is all about? 

Or, you can use it to mobilize an increasingly mobile-centric demographic for your political campaign. The Obama campaign struck gold in 2008 on social media. They’re looking to do it again. This time on Instagram with the #ForAll social campaign.

for all share graphic - Obama #ForAll on Instagram

This time it’s all about getting disaffected voters, especially young ones, to the polls. It’s about inspiring action.

Real offline action.

At BC/DC we always look for ways to extend our online action into the real world. We’ve had some great results for our clients and fun side projects like #instawalkraleigh, but it’s amazing to see a movement taking shape on a scale like this using one of our favorite tools. We’ll be watching closely.

Simply Stated

One thing the Obama campaign seems to be the best at is breaking down complex topics into simple statements, whether you agree with them or not.

That makes it easy for the largest number people to rally behind the cause. In this case it’s political, but for you it could be feeding hungry families, improving public health, protecting our shorelines, or any number of causes that nonprofits across our country are working on to make our lives better.

So, what’s the FOR ALL message for your organization?

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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.