NPCommPix All-Star: Haven House Services

NPCommPix All-Star: Haven House Services

haven house 1

In celebration of our 2nd #NPCommPix month, we’re profiling some extraordinary participants in our little photo-a-day experiment. These are some nonprofit organizations and pros that are taking on the challenge of posting daily photos to increase storytelling about their nonprofit, cause and supporters.

We did a quick Q&A to learn about their motivations to participate, and of course, we asked about goals and outcomes so you can learn about the benefits of adding photo storytelling to your nonprofit communications toolbox.

Name: Wendy Easter

Title: Program Coordinator

Organization: Haven House Services


Facebook Page:

haven house 1
#NPCommPix day 29 with BC DC Ideas! Staff #traveled to The Salvation Army of Wake County today for Trauma Informed Care training. Lots of great information and a tour of their awesome facility! #ncnonprofits #nonprofitlife #SalvationArmy

Why did you decide to try the photo-a-day challenge? The challenge was presented to me by our CEO and our Resource Development & Volunteer Specialist. It seemed like a fun way to highlight the agency through pictures! I also liked the personal challenge of trying to be creative enough to post a new picture each day!

How many people do you have helping with this project? Our RD & V specialist, Linda, was extremely helpful in coming up with new and creative ideas, but really everyone in the agency assisted in some way. I had to bother a lot of people for their picture!

What did you hope to gain from participating? We were really hopeful that this would increase our Facebook audience as well as draw new interest to our agency.

Did you meet your expectations/goals? Yes! We found that more people responded to our pictures than a regular post or a link. We also saw a jump in the number of people that liked our page. Followers were more likely to comment on our pictures than other posts, leading to more interaction with our audience.

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Here’s a late night feel good #NPCommPix post! This is Keith and he’s a case manager with the Community Alternatives Program. Keith is #passionate about working with young people and showing them new things. On this outing they visited the State Dept. Of Archeology in Raleigh! #ncnonprofits #nonprofitlife

What did you learn about taking a photo-a-day of your nonprofit? I learned that people really love seeing a story through a picture, rather than reading a long post! I think that is why this was so fun! It gave people a break from being asked to donate or give something, instead it allowed them to see what we do and how they help! Sometimes people don’t get to see the direct impact of their donations or their time, this gave them a new look into our agency.

How did you use those photos? Just on social or other purposes? Most of the photos were used on social but we bank all of our pictures in case we need them for other publications, such as our annual report or at functions.

What positive things has happened with your nonprofit’s communications since doing the photo-a-day challenge? I think the most positive impact is drawing new followers. The more people aware of our agency the greater reach we have in the community and surrounding areas!

What would you tell other organizations that want to participate in a photo-a-day challenge? It’s a lot of work, but fun! It is really neat to look back at the month in pictures to see how all the little pieces add up to what we do on a daily basis! Try really hard to post each day, or like me, you’ll have to scramble to catch up!

Any additional feedback, learnings or observations? You will really start to look at your work environment in a new way. It’s easy to see the big picture, the things you walk by every day, but it’s a lot more difficult to look at 31 snapshots and see the bigger view!

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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.