UPDATED: Nonprofits – Be Ready for the Next Facebook Update

UPDATED: Nonprofits – Be Ready for the Next Facebook Update

Once Facebook unleashes Timeline for profiles, all social media savvy organizations should be clamoring for the Timeline feature to be implemented on Pages. Timeline’s new visual medium is going to be a HUGE step forward for nonprofits and small businesses. Now your Facebook page will truly be a beautiful, interactive showcase of your organizations’ mission, activities and work.

Planning now for the change will pay off when you don’t have to scramble once they turn it on. Facebook has not announced when they will be turning on Timeline for Pages, or if they ever will. Usually Facebook doesn’t do a courtesy announcement until things have been turned on for the nonprofit set, so we just have to be prepared UPDATED: Timeline for pages will be turned on March 30, 2012. Get ready now!

This is what to start thinking about NOW for the big change:

  • Capitalize on the Cover Photo – The “Cover Photo” is what Facebook is calling the over-sized static photo that will reside at the top of every Facebook profile. For nonprofits, this means amazing photography or slick graphics. This photo will be 849 by 312 851 x 315 pixels so start dreaming!
Imagine that cheeseburger is YOUR organization in action!
  • Back to Square Profile Pics – Facebook quietly slid in the feature of allowing a profile picture to be a tall rectangle with an editable thumbnail. All us savvy social media folks who have been using this extra space to promote special offers or extra information will be relegated back to the boring square. Boo hoo, but that gorgeous Cover Photo space will more than make up for it! It does mean that you should make your square count. Create a version of your logo that fits this geometric reality.
Tall Rectangle Profile Photo
Smaller Square Profile Picture with a Beautiful NEW Cover Photo
  • Photos are Key – It’s time to get serious about beautiful photography that inspires supporters into action. With the new larger photo features in the News Feed and Timeline, nonprofits can’t afford to have crummy images. These will only ensure that your page is un-Liked. Invest in a higher quality point-and-shoot camera or an entry level SLR. Stop shooting with your Blackberry. Inspiring images move people into action.
Photos, photos everywhere!
  • Claim Your Username – If you haven’t already set up your vanity URL for your page, do it now. This will make your page easier to find. It’s very easy—go to the “Edit Page” section and click on “Basic Information” and set your username.

The images for this article are from a FANTASTIC article on Mashable – check it out for other considerations and ideas for the future of Facebook!

P.S. If you’re feeling impatient or just can’t wait to get Timeline for your personal page, check out the instructions from TechSpot on getting the new look early.

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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.