Meet Our Newest Rockstar: Mary Alice Holley

Meet Our Newest Rockstar: Mary Alice Holley

MA headGet to know our new Content and Project Manager Mary Alice Holley. We love her (in a completely professional way) and so will you!

Why do you love communications?
Growing up, the only area of school where I ever excelled was writing. I never thought I could make a career out of it because I didn’t think I could ever be like the free-spirited beat writers of the 50’s and 60’s I loved to read about (I missed that decade). After a lot of trial and error: fashion merchandising, English, journalism, NOT law school; I had a great professor tell me I should major in Communications. This was the best avenue where I could apply my love of writing with my bubbly personality.

While we love all nonprofits, we have passion points that really fire us up. What is your nonprofit passion point?
My passion is local food and sustainability. I joke that I have a black thumb and kill everything I try to grow, but interning in the PR office for a nonprofit farm made me realize I could support a great community of hardworking individuals without ruining their tomato plants! I assisted in publishing a local food guide where my main task was coordinating with small rural farmers, restaurant owners, markets, etc. to have their efforts showcased in one book for the residents of Chattanooga to reach locally grown, sustainable agriculture. We published the first guide, as it is recognized today, in 2010; and it is now published twice a year and growing!

Why are you excited to join the BC/DC Ideas team?
When I decided to leave the agency life and move to Raleigh, I decided I would try to find my way back to nonprofit PR. When I found BC/DC Ideas, I was surprised to see a company that operated as an agency but only worked with nonprofit organizations. I am excited to work with Brian and Dawn because we all come from different backgrounds, and I think that mixture of skills and personalities is going to be a wonderful experience.

Where would people most likely find you on a Saturday afternoon?
Hopefully in the woods somewhere. I try to reserve Saturdays for friends and as many dogs as we can pack in the car.

Which rockstar/musician/band would you most like to be and why?
I tell people all the time that I wish I was born the brunette version of Grace Potter. She is gorgeous, has a ton of energy, and dances around on stage in stilettos rocking an electric guitar. AND she sings like Janis Joplin. Need I say more? 🙂

What is your favorite color?
My favorite color is blue. I am the only one in my family who has blue eyes and I used to feel like the odd ball because there was never a song written about the blue eyed girl. Now I’ve realized my blue eyes make me stand out, and that’s not a bad thing! Not to mention my favorite stone is turquoise and my birth stone is aquamarine.

What is the one office supply you can not live without?
My iPhone of course! It is all of my office supplies in one. Day planner/pen and notepad/phone/email/social media manager.

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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.