Meet our newest rockstar: Ashita Gona

Meet our newest rockstar: Ashita Gona

Get to know the newest addition to the BC/DC Ideas team, our intern Ashita. We love her (in a completely professional way), and so will you!

Profpic1editWhy do you love communications?

I enjoy the challenge of finding ways to engage people with an idea, brand or product. It is fun to figure out what will grab an audience’s attention and how to make them care. Furthermore, I am a chatterbox who enjoys storytelling and expressing herself. Communications is what I was meant to do, and every road I have taken has led back to it.

What is your nonprofit passion point? 

I am very interested in addressing problems with food deserts, and I have always been convinced that community/sustainable gardens are the solution. My interest in projects like these are the result of my passion for environmental sustainability and tree-hugging.

Why are you excited to join the BC/DC Ideas team?

Public relations is what I want to do with my life, and working with nonprofits is where my heart lies. BC/DC Ideas combines both of these interests, and I am pumped to learn how to incorporate these elements into a potential career!

Where would people most likely find you on a Saturday afternoon?

In a park, kayaking or throwing a frisbee with a couple of friends!

Which rockstar/musician/band would you most like to be and why?

For the last couple of years, I have wanted to be Ryan Tedder from OneRepublic because the lyrics and music he produces are incredible. His talent shines through everything he does, and it has allowed him to work with the most powerful entertainers in the music industry. He also seems like a really cool guy, and who doesn’t want to be cool?

What is your favorite color?

Green. Not just any green though; I love lime green. A friend once told me I had a “lime green problem.” I probably own too many shirts in this great color and even made sure my glasses had lime green accents when I bought them.

What is the one office supply you can not live without?

I usually have a pen on me. This is because I never know when a great idea might strike, and I worry that if I write it down with a pencil, it will smear. Smeared ideas are lost ideas!

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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.