Make Nostalgia Work For Your Organization

Make Nostalgia Work For Your Organization

Brian Crawford
2014, Communications, Copywriting, Marketing, Nonprofits, Social media

In the nonprofit world, we are all switching gears from year-end fundraising to another season: constructing an annual report and looking to the next year of planning. This mix of nostalgia and forward thinking isn’t confined to the office; it’s inundating our social media pages as well!

Have you considered how to better apply the season of nostalgia and renewal to your organization’s followers on Facebook, Twitter and Instagram? Try these quick tips to keep your pages fresh and your online community engaged while embracing the spirit of the season.

Flipagram

  • This cell phone app accesses your social photo library allowing you to create :15 and :30 videos that are shareable on Instagram and Facebook. Choose the photos that best highlight your organization’s year. This is a visually creative way to share your stories and thank your supporters for a great 2013.

Facebook

  • Promote a year in review series of posts on your Facebook page. This is an opportunity to recycle content while sharing your best success stories. Be sure to include vibrant photos, videos and a clear call to action.
  • Is your staff preparing an annual plan for 2014 or looking for inspiration? Gain feedback from your Facebook followers through questions and polls.

Twitter

  • Content on Twitter has a very short shelf life, so we recommend you retweet your highest performing content of 2013 for a quick and easy recap campaign while keeping your page refreshed.
  • If you have an active Twitter audience, retweet your favorite mentions of the year as a way to thank your fans and promote future engagement.

BC/DC Ideas got its start in expert social media campaign management for nonprofits around the Triangle and beyond. Browse a few of our case studies to learn more.

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Brian Crawford
Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences. Brian has spent the last 15 years working on marketing, communications, and fundraising to make the world a better place.

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Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

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Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford

principal

The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.