Feedback Style: Perfect Pass-Through

Feedback Style: Perfect Pass-Through

Feedback Style - Perfect Pass-Through

Attributes of a Perfect Pass-Through

Trusting – Busy – Nonconfrontational – Flexible – Apathetic – Nice

Who is the Perfect Pass-Through?

The Perfect Pass-Through might feel like a dream. This reviewer gives the creator the rubber stamp of approval every time. Every once in a while, they may change a comma or an unfortunate typo, but the work remains largely untouched. Sounds great, right? “I love everything” means “I read 10% of it, and I trust you to do your job.” Great in the moment, but you are not growing or collaborating.

This is a nice feedback style. But it’s not kind. It’s protecting the creator’s feelings instead of helping the idea become great. In the Kind Review process, we’re aiming for action and kindness.

This style of reviewer can completely trust the creator doing their job, or they can be the opposite and lack enough knowledge to comment. Either way, it’s terrible. Producing creative work isn’t a one-person job. It takes collaboration and editing to make it shine. Always know that every great writer has a good editor.

What To Do If You Are A Perfect Pass-Through

You are probably a Perfect Passthrough because you trust your team. You are also busy. It’s okay, but you can do better.

Kind collaboration leads to a happier team, more innovative products, and a more efficient work life. By teaming up to make ideas better, everyone wins. In addition, being vocal about your shift to being more collaborative will help keep your team from being blindsided by your awakening to your job.

  • Don’t be afraid to get dirty. Get into the process of creating. Think, “a little dirt won’t hurt.”
  • Your expertise and knowledge are so valuable in this work. Your team needs you to be present and to contribute.
  • Your sage advice and contribution are valuable, so don’t forget to include them! However, ensure your expertise doesn’t come off as shaming creators for not having your knowledge.
  • If the work is truly perfect as is, say it! Encouraging your creator is essential to getting ideas to greatness.
  • Establish a review process with shared language in your office can help you overcome the tendency to be a Perfect Pass-Through

How to STOP Being a Perfect Pass-Through

  •  Embrace the messiness of creative work.
  • Make time to review ideas and products.
  • Be clear and concise about what change you want to see.
  • Encourage the parts that you want to keep.

Unlock Your Team’s Creative Potential with the Kind Review Method!

Acceptance of your Feedback Style is the first step to creating a kind workplace. Great job!

Now the real work begins. Order your copy of Kindly Review to learn how to unleash the creative power of your team. Learn all the Feedback Styles, and get a step-by-step process to complete your creative work in just 2 rounds of feedback. For real. It’s powerful stuff.

Being Kind Boss is the key to increased productivity and greater employee satisfaction. Kindly Review will get you the skills to lead with kindness.

Book Dawn to Speak Today!

Ready to Discover a better Review Process?

Whether it’s in-person or virtual, Dawn will help your team uncover ways to make your team’s feedback process more efficient. 

Dawn is ready to speak at your next event!

An award-winning expert on nonprofit communications and creativity, Dawn is ready to speak at your next gathering. 

Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.