Feedback Style: DIYer

Feedback Style: DIYer

Feedback Style - DIYer

Attributes of a DIYer

Overworked – Insecure – Controlling – Judgmental – Independent – Meddlesome

Who is the DIYer?

No matter how much the creator has listened to the reviewer’s style and words, they can’t help but add their two cents to every round of review. The work always comes back full of changes even when the creative has engaged the reviewer in every process step. Does this sound familiar? Well, there is a DIYer in your review process.
With this feedback style, the project can be completely rewritten with little time to collaborate on a rewrite. The large number of changes makes the creator feel like their voice is lost. For that reason, this is one of the most destructive feedback styles.
This style is so much work. It’s work for the reviewer, and it always plants seeds of doubt in the creator’s ability. This style is cruising for a blowup and breakup because trust isn’t there.

What to Do If You Are a DIYer

If you are compelled to become a DIYer because your creator isn’t performing well, address that problem’s root cause. Fixing people’s work because it’s a poor effort wastes everyone’s time. So instead, get rid of the problem.
Let’s admit it: It’s hard to collaborate. You don’t get to see your full vision or add your experience to an idea. Including other viewpoints is the best way to make a better product.

  • Don’t let your ingredient of contribution take over the whole recipe. We’ve all used too much spice in a recipe and ruined it. Sprinkle your additions into an idea, but don’t pour them on.
  • If you need to make changes, try talking to the creator instead of doing the work for them. Give them a chance to fix the dish before it’s served.
  • Add the sparkle of encouragement to your feedback. Make sure to highlight the parts you don’t want to change. Tell your creator what pieces need to stay as is. You could say:
  • Don’t be afraid of failure. You often make a lot of revisions to your team’s work because you’re worried that a new idea will flop. It’s okay to fail as long as the team learns from it.
  • Experiment with taking a light hand on a piece of work and see how it does in the real world.

To break your DIY habit, experiment with letting projects through without your fingerprints all over them and see how they do. I think you’ll be satisfied with the results.

How to STOP Being a DIYer

  • You are not paid to do someone else’s job; if you have a poorly performing creator, fix that problem, not their work.
  • Include other viewpoints; it’s the best way to make a better product.
  • Experiment with taking a light hand on a piece of work and see how it does in the real world.
  • Tell the creator the parts you like and want to keep.
  • Understand that it’s okay to fail as long as the team learns from it.

Acceptance of your Feedback Style is the first step to creating a kind workplace. Great job!

Now the real work begins. Order your copy of Kindly Review to learn how to unleash the creative power of your team. Learn all the Feedback Styles, and get a step-by-step process to complete your creative work in just 2 rounds of feedback. For real. It’s powerful stuff.

Being Kind Boss is the key to increased productivity and greater employee satisfaction. Kindly Review will get you the skills to lead with kindness.

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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.