FOR INDIVIDUAL FUNDRAISING SUCCESS – THE SECRET IS IN THE PLAN

FOR INDIVIDUAL FUNDRAISING SUCCESS – THE SECRET IS IN THE PLAN

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Individual Donor Benchmark Report Released with More Influential Data for Small and Mighty Nonprofits 

The Individual Donor Benchmark Report is now available with groundbreaking findings to support small and mighty nonprofits with their fundraising efforts. The data collected from nonprofits nationwide supports findings that developing a fundraising plan can strengthen individual donor fundraising for small and medium-sized organizations.

Each year, the Individual Donor Benchmark Report collects fundraising data from organizations with budgets under $2 million, seeking to identify trends nonprofits can use to spark their own fundraising success.

Developed by Third Space Studio and BC/DC Ideas, the 2015 Individual Donor Benchmark Report is once again empowering small and medium nonprofit organizations to explore their donor potential, enhance their fundraising strategies and raise more money from individual donors.

“When I started this work, it was with a simple goal: to create data that would help grassroots organizations strengthen their fundraising,” said Heather Yandow, Third Space Studio. “I believe that successful fundraisers set ambitious yet realistic goals, experiment with new strategies, and invest in the strategies that work. Success centers around good data and setting a standard of success that can be achieved.”

The IDB Project is unique to the nonprofit sector because no other survey offers the level of in-depth fundraising analysis to benefit nonprofits of this size. This year’s report uncovered some fascinating trends offering resources every nonprofit fundraiser can utilize for greater success.

The key findings highlighted in the 2015 report include:

  • The best way to ensure fundraising success is to have a plan. (Data confirmed in both 2014 and 2015 report)
  • Organizations retain about 60% of their donors from year to year.
  • About half of individual donor revenue comes from donors giving less than $1,000.
  • 1 out of every 5 individual donor dollars is raised online.
  • 4 out of 10 board members are active in fundraising in any significant way.
  • Organizations raise 34% of their revenue from individuals.

For more influential data, the entire 2015 Individual Donor Benchmark Report and Infographic is available online. 

Yandow added, “The continued success of the IDB Project proves nonprofits can benefit greatly from tailored fundraising data and established best practices. It’s exciting to see organizations so committed to understanding their data and learning how to effectively increase individual donor success.”

“The IDB Project is further proof that your budget doesn’t have to be outstanding to create real, positive impact in your community or to set new goals for your organization,” said Dawn Crawford, Principle Communicator of BC/DC Ideas. “Across the country, nonprofits are finding innovative ways to use fundraising and communications to further their mission and strive for success.”

Fundraisers and leaders who take the time to participate in the IDB survey are interested in making their nonprofit more successful, moving their cause forward, and building better relationships with activists, donors and supporters. With access to data specialized for small to medium-sized organizations, the IDB Project seeks to be a multimedia resource to cultivate greater fundraising success across the nonprofit sector.

Third Space Studio based in Durham, North Carolina collected and analyzed the survey while BC/DC Ideas, a Raleigh based communications firm for nonprofits, designed the report and infographic. Both organizations specialize in nonprofit strategy, communications and fundraising.

Thanks to the generous partners of the Individual Donor Benchmark Project: Third Space Studio, BC/DC Ideas, Ravela Insights, DonorPerfect, Little Green Light, AGH Strategies, Network for Good, NationBuilder, Idealware, and the Grassroots Institute for Fundraising Training.

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About Third Space Studios – Third Space Studio partners with nonprofits to make their work more focused and strategic. We bring more than 40 years of collective experience in the nonprofit world to bear on nonprofits of all shapes and sizes working to create real and lasting change that transforms communities and the planet. Through strategic planning, business planning, fundraising coaching, facilitation, and training, we strengthen nonprofit’s leadership, fundraising, and programs. Learn more at Thirdspacestudio.com.

About BC/DC Ideas – BC/DC Ideas is an independent, full-service agency that specializes in creating meaningful communications that make a difference. Working exclusively with nonprofits, we bring our passion for storytelling, design, fundraising and sound strategy to help our clients achieve greater impact. Our team draws on extensive experience in nonprofit and corporate communications, marketing and advertising. Our greatest joy is working with clients who want to change the world. Learn more at BCDCIdeas.com.

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Kate Runy

CONTENT & MEDIA SPECIALIST

A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes

CONTENT COORDINATOR

Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford

principal

The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.