Find Fundraising Success When You Share Your Nonprofit Data

Find Fundraising Success When You Share Your Nonprofit Data


It’s time to share your data. The Individual Donor Benchmark Survey is back! Now is the time to be part of a growing grassroots movement to empower small and medium nonprofits to benefit from fundraising data tailored to you.

Presented by Third Space Studio and BC/DC Ideas, the nationally renowned IDB Survey returns for a fifth year on Thursday, March 3. Don’t miss your chance to benefit from the universal truths that will help your small and mighty fundraising efforts soar.

It’s never too early to “Count Me In”! Click here to pre-register for the IDB Survey.


What You Get When You Give

When you submit your nonprofit’s 2015 fundraising data, we’ll provide you with your individual results AND the complete survey results to share. You’ll also receive the official Individual Donor Benchmarks report and infographic, and an invitation to an exclusive webinar for survey participants where we’ll dig into the results.

The 2015 IDB Survey opens in two weeks. All you have to do right now is click to Count Me In.

Not sure how to get started? Attend a special webinar on Thursday, March 3rd where Heather Yandow will walk through how to collect and submit your data for this year’s project. Click here to register. 

Building On The Past

For four years running, the Individual Donor Benchmark Project has collected donor data from nonprofits nationwide with budgets under $2 million to fill a void of donor data. Last year, we uncovered some exciting “universal truths”, which have helped nonprofits enhance their fundraising efforts and find great success.

Several “universal truths” identified in the 2014 report included:

  • The single most important thing you can do to strengthen your individual donor fundraising is to create a plan.
  • The average small but mighty nonprofit raises 36 percent of their revenue from individual donors.
  • About 16 percent of individual donor revenue is generated online.
  • Higher Paid Development Staff = More Donations. If you have a fundraising plan, every $1 more you pay your primary individual donor fundraiser, you are able to raise another $4.25.

Yandow added, “By participating in the survey, nonprofits can gain valuable data and additional resources to understand their donor potential and enhance fundraising strategies. This survey is incredibly valuable to any group looking to grow a program or simply understand how your fundraising results compare to like-sized organizations.”

National Recognition

As the IDB project enters its fifth year, the number of survey participants and the wide-reaching impact of the Report continue to grow. Last year’s Individual Donor Benchmark Report gained national attention being featured by the Stanford Innovation Review and Nonprofit Technology Network.

Now is the time to be part of a growing grassroots movement to empower small and medium nonprofits to benefit from fundraising data tailored to them. The 2015 Individual Donor Benchmark Survey will collect responses from March 3-April 8.

Count Me In

The Individual Donor Benchmark Survey opens Thursday, March 3. Make sure you are counted in. And encourage your fellow nonprofit fundraisers to join too. The more data we collect, the better the results we’ll have to share.

Help us make this year the best yet!

The survey opens on Thursday, March 3, so get ready.

Take a look at past reports here:

Thanks to the generous partners of the Individual Donor Benchmark Project: Third Space Studio, BC/DC Ideas, DonorPerfect, Little Green Light, AGH Strategies, and Grassroots Institute for Fundraising Training.

Ready to Discover a better Review Process?

Whether it’s in-person or virtual, Dawn will help your team uncover ways to make your team’s feedback process more efficient. 

Dawn is ready to speak at your next event!

An award-winning expert on nonprofit communications and creativity, Dawn is ready to speak at your next gathering. 

Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.