Facebook Page Layout Upgrades

Facebook Page Layout Upgrades

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Facebook has redesigned the layout for Facebook Pages and rolled out the functionality to all pages. The new design was developed to remove paid ads, improve the user experience, plus put a greater focus on the brand assets (profile and cover image) and call to action.

We’re really excited about the new opportunities this layout provides including greater flexibility and creativity in designing the logo and cover image pairs. The new layout is only available for desktop users.

Here are the key highlights for clients to be aware:

  • The Call to Action Button is much more prominent – now a bright blue button and placement below the cover image
  • Ads have been removed from the side bar – giving users a better experience and putting more focus on your brand content without competition
  • More page tabs are visible on the home screen
  • User tools including Search, About and Inviting Friends have been moved to the right vertical column
  • A Search Bar has been added to let users search for content

THINGS TO DO TO TAKE ADVANTAGE OF THIS DESIGN:

  1. Use your Call to Action button. Make sure you are asking people to email you or call you!
  2. Update your Cover Image so it takes full advantage of all those beautiful pixels.
  3. Clean up and sort your tabs on the left hand side. Those have been hidden for a while, so you might have some VERY dated content that is now visible.
  4. Clean up your Info box, Apps and other widget boxes on the right-hand rail. Just make sure all those items are up to date.

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Kate Runy

CONTENT & MEDIA SPECIALIST

A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes

CONTENT COORDINATOR

Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford

principal

The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.