Facebook Insight Changes Focused on Engagement

Facebook Insight Changes Focused on Engagement

Sharing some tasty conversation
Engagement, Engagement, Engagement

Facebook has been busy little bees lately. The latest Facebook change has to do with updating their Insights tool and introducing a new advertising product.

Here’s a quick run-down of the changes and new additions:

  • Total Likes: Nothing new here. If you’re familiar with the current Facebook Insight tool this is no different.
  • Friends of Fans: Facebook is sticking a number to your page’s reach. You may have 500 fans, but if each of those fans has 200 friends, then your reach is (theoretically) 100,000 Facebook users.
  • People Talking About This: An exciting metric that measures interacting with your page: Likes, comments, @mentions, and even event RSVPs. It’s a great snapshot of how engaged your fans are.
  • Weekly Total Reach: Representative of organic interactions on your page + paid ads.
The new Insights dashboard

Right now, I wouldn’t put too much stock in the Friends of Fans number. It’s gonna be a big sexy number on the monthly report, but there’s really no new news here. Just like old media’s numbers, Nielsen for TV and circulation for print, that giant number doesn’t mean you’re getting more eyeballs.

With that out of the way, let’s dive in and see what these changes really mean. Between the People Talking About This metric, the Virality (yep, they made that one up) stat, and updated Facebook post stats the focus is undeniably on engagement.

The new analytics should give you a deeper understanding of what posts are working and which are duds. In addition, with their new advertising product, covered here by AdAge, you can promote a well-performing post to an ad to garner more attention and fans.

That’s the quick update with the latest Facebook changes. It’s clear that Facebook is pushing its pages to be more engaging. I’ll add more information if it becomes available. If you have any questions or if you have any comments on the new Facebook Insights, we’d love to hear them below.




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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.