Experiences Last Longer Than Words

Experiences Last Longer Than Words

Campaigns have a shelf life. They are temporary by nature, replaced by the next one to come along. What can’t be changed are experiences that touch on emotions at visceral level. It’s these moments that mark you for life.

I recently was lucky enough to be invited to a NASA Tweetup. Here’s my experience from my new space blog, Space Pop.

I don’t remember the last 5 seconds of the countdown. Once the candle was lit I was just in the moment for the launch.

img 0754 - Experiences Last Longer Than WordsHow can I describe a launch? If you’ve never seen one in person I’m not sure it’s possible. Let’s see, there’s a mouth-agape awe at the pure unbelievable spectacle in front of you. Or maybe feelings of inconsequence as six people ride a rocket into space in 8.5 minutes.

It may seem a bit mushy, but overwhelmingly I had a feeling of hope. Hope for the future of science and space exploration. I mean, if we can strap a crew onto a controlled bomb and launch them to the heavens then anything is possible with mankind’s genius. All we need is the will to do it.

Everyone at the Tweetup was touched by a similar experience and many have written about the awesomeness of NASA and the shuttle launch.

Does that sound like a typical “consumer?” Not likely.

Look, of course we’re not all NASA. We can’t all send rockets into the horizon. Here’s the point: if you have 20 fans then you probably have an experience to share. Imagine a beer company that actually invited its brand lovers to come make their own brew? Or an ATV company that creates guided tours exclusively for it’s owners?

You may need to get outside yourself, from a fan’s perspective, to find those unique experiences, but it’ll be worth it in the eyes of your newly evangelical followers.

One final note:

I tell everyone that if they’ve wanted to see a launch, even if it’s only a passing fancy, do it. There’s only two shuttle launches left and seeing it on TV doesn’t compare to being there in person. If you want the same experience as I got follow @nasatweetup and enter for the next tweetup and moment of a lifetime.

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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.