Embracing Info and Infographics

Embracing Info and Infographics

Social media has become a staple of public relations and rightfully so, as one in four people across the globe actively use social networking sites– 1.73 billion people! Social media has changed the way we communicate, how businesses market their products and services, and how we consume information. And while we largely take these statements as truths, sometimes it’s hard to comprehend or measure just how much of an impact social media actually has on our everyday lives. With so many forms of social media to choose from, has this left you wondering which outlets are the most useful to tell your organization’s story?

Strategy Before Tactics

It’s imperative for small and medium-sized nonprofits to develop communications strategies that incorporate digital and social media outreach to your target audience. Be there when they come calling.

But social media is not one size fits all. Resist snap decisions, and carefully build your organization’s strategy. Getting Social Media Right: A Short Guide for Nonprofit Organizations has thoughtful tips, resources and information to help you set goals, and lay out a plan for achievement through social media.



Are you ready for your social media plan to jump off the page, taking the leap from strategy to execution? Our rockstars love a good infographic, and Social Media 2013 covering Facebook, Google+, LinkedIn and more, may address your current head scratching. Here are more than 40 amazing social media facts, figures and statistics from 2013, housed in one all you need to know infographic!

Here are our top picks to remember when designing your next social media campaign:

  • Pinterest: 80% of total pins are re-pins
  • Facebook: 74% of marketers believe Facebook is important for their lead generation strategy, and 23% of Facebook user’s check their account more than 5 times per day.
  • Internet: 46% of web-users turn to social media and websites before making a purchase.
  • Google+: 40% of marketers use this platform, 70% desire to learn more and 67% plan to increase Google+ activities for future strategies.
  • Twitter: 28% of retweets are due to inclusion of calls to action such as “please RT!” and the platform’s fastest growing age demographic is 55 to 64 year-olds.
  • Mobile: 4.2 billion people use mobile devices to access social media sites.

BC/DC Ideas got its start in expert social media campaign management for nonprofits around the Triangle and beyond. Browse a few of our case studies to learn more.

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An award-winning expert on nonprofit communications and creativity, Dawn is ready to speak at your next gathering. 

Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.