4th Day of Social Christmas: Holiday Giving #Recipe4Hope

4th Day of Social Christmas: Holiday Giving #Recipe4Hope

The holidays are a great time to give to your favorite nonprofit. It makes for a heartwarming gift to support a nonprofit in honor of a loved one.

There are also tax considerations to keep in mind. Remember that gifts to nonprofits are tax-deductible so you can benefit in 2011 when the tax man calls.

My favorite holiday giving campaign is the Recipe4Hope campaign from the Autism Science Foundation.

recipe4hope banner - 4th Day of Social Christmas: Holiday Giving #Recipe4Hope

The campaign uses the analogy that baking holiday cookies is a lot like autism research. Both take the right ingredients to make a masterpiece.

The reality of autism often dumbfounds me. The spectrum is so wide and varied. Being autistic is a gift for some, but it can mean life-long care for others. We need to fund nonprofits like the Autism Science Foundation to find the real causes of autism and discover effective treatments.

I also worry about the parents of autistic children who are tempted by entrepreneurs and organizations that claim to cure autism. Autism is not something to be cured. It is something to be understood. The Autism Science Foundation works to do just that.

I invite you to support the Autism Science Foundation with a year-end gift or help spread the word about this campaign. There are 6 easy ways to help raise awareness on the campaign website.


Another disclosure: I helped produce this campaign, so of course it’s my favorite holiday campaign! It’s an amazing nonprofit, lead by an amazing woman, doing amazing work. Trust that your donations will be utilized in the most efficient and effective manner.

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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.