Coming HOME to Facebook

Coming HOME to Facebook

One of the first things we say when it comes to content strategies for Facebook pages is “think of coming home to Facebook.” From our experience managing our client’s social media channels, we find that the most successful content – whether your talking about birds, autism research or science competitions – is content that is relevant to people’s personal lives.

Facebook HomePeople check Facebook to catch up with their friends and family. They want to see their cousin’s new baby pictures and maybe even watch a funny cat video. Remember, that even when people are checking Facebook at work – it’s to escape from work! It’s those few minutes of downtime that we all need to goof off a bit, reset our purpose, and re-engage in our lives.

So we are delighted that Facebook is calling their new mobile interface “HOME.” Zuckerberg promises that this is the “next version of Facebook.” But beyond it’s functionality, it’s the name that intrigues us.

Facebook is what people first check in the morning, before or after email depending on your workaholic tenancies. It’s the thing people check when they are bored. It’s the place to share your greatest accomplishments and hardest days. Facebook is often the glue that keeps friendships together when weekly a coffee become impossible because of the thousands of miles in between.

If you want to engage your fans on Facebook, you have to keep their usage in mind. They don’t want to hear about your boring meeting or depressing news story all the time. They want to real way to engage in your mission to make the world a better place. They want to see a funny image, every once and a while. They want to see that you understand that they need an escape from reality, if just for a few minutes. Think about the content you want to read on Facebook and share that.

Escape doesn’t have to be frivolous or silly, it can be very meaningful and emotional. We deal with some seriously heavy issues in nonprofit work. Give people a real way to make in impact in a few seconds – ask them to share a sad news story to spread awareness of an issue. People want to help – tell them how to help!

But, we can all benefit from some levity, too. It’s the old adage of you’ll either laugh or cry, and trust me laughing has more viral reach.

Now, let’s all try to figure out a way to fit our mission in a funny cat video and we’re golden.

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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.