Birth of a Conference Meme at #scio12

Birth of a Conference Meme at #scio12

We had the amazing chance to be part of ScienceOnline 2012 this past week and weekend. It’s an incredible labor of love by volunteer conference organizers Bora Zivkovic, Anton Zuiker and Karyn Traphagen. We love adding our energy to this smart group of science communicators.

As part of our contribution to the event, we managed the conference’s tumblog which was an intentional mash-up of images, blog posts, videos and podcasts from the participants of the 3-day event.  Most of the content relied on the skills of the student scholarship recipients including Maggie Pingolt, Nadja Popovich, Tanya Lewis, Marissa Fessenden, Rachel Nuwer and Henry Reich. We also had autopilot Flipcams at the back of some sessions (with mixed results). Enlisting scholarship recipients and using inexpensive camcorders are an excellent, low-cost way to get coverage of an event, if you are not lucky enough to get a live-streaming sponsor.

One of my favorite memes that emerged from the conference this year was the Instagram hashtag #YouveBeenFramed. Instagrammers @louwoodley and @jeannegarb started the meme at the Friday night Banquet by making a simple legos frame supplied by sponsor ThinkGeek and posting fun pics of conference participants. They chose one location for all the shots so the lighting and background was consistent. The best part is the crazy poses of the subjects. The science obsessed can make some great faces. Oh and you know you’ve made it big time when Discover Magazine writer Ed Yong is sad he didn’t get his pic.

As I have previously divulged, I’m obsessed with Instagram. I’m very excited about this new social network to connect people in a new way. It’s a great way to collect images from an event or conference. The beauty of different visual perspectives is a magical thing and great for nonprofits to use in promoting the event next year. See all the #sco12 pictures here.

This is our second year being part of ScienceOnline. We are thankful to Anton, Bora and Karyn for including us in this event. We can’t wait for #scio13!

UPDATE: Nice Twitter convos about #YouveBeenFramed

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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.