Beaming with Pride

Beaming with Pride

Around here at BC/DC Ideas, we often talk about our jobs being our “work child.” We nurture it with hard work, make sure it keeps growing, and are always worried about it. So on days like today, we feel like proud parents!

Our client, WithinReach & Vax Northwest, was featured in TIME Magazine for the Immunity Community project. This peer-to-peer vaccine communications project is a landmark program that prepares parents to have tough immunization conversations with other parents. In the article, the reporter uses the Immunity Community program as a framework to support a new study that at least 95% of parents indicated that they had consulted their “people network” for insight into making vaccination decisions. Read the whole article here.

We have been by our client’s side for every step of the Immunity Community project – creating the brand, communications materials, advocate trainings and videos. We’ve felt the stress of training the first set of advocates and feeling the relief of watching the research come in with positive results. It’s been a great two years making this project a reality and we are looking forward to making it all happen again this year.

Why I Vaccinate – Jason and Siara from BC/DC Ideas on Vimeo.

At BC/DC Ideas, this is what we do. We work with our clients to literally change the world. With our clients, we tackle the big and small problems that are keeping our society and it’s most vulnerable members from excelling.

This is what we love. We’re so proud of the work that the WithinReach & Vax Northwest has done. Okay, enough praise. Let’s get back to work!

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An award-winning expert on nonprofit communications and creativity, Dawn is ready to speak at your next gathering. 

Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.