2016 Individual Donor Benchmark DATA BRIEF – Revealing the Latest Trends in Nonprofit Fundraising

2016 Individual Donor Benchmark DATA BRIEF – Revealing the Latest Trends in Nonprofit Fundraising

We’re excited to share the results of the 2016 Individual Benchmark (IDB) Survey, this year as a shiny new Data Brief!

After five years working with Third Space Studio to produce the annual IDB Report, it came time to ask ourselves—is a 40 page document the best way to reveal such timely trends?

We wanted to offer development teams a quick and easy way to read the data and understand how they stack up against their peers. As Heather Yandow explains, this helps nonprofit fundraisers to “identify strengths, areas of improvement, and to better educate board and staff about the norms of nonprofit fundraising.”

So we set a new standard for success with this brand new Data Brief, expecting you’ll be able to do the same!

Presented by Third Space Studio and BC/DC Ideas, the Individual Donor Benchmark (IDB) Project collects fundraising data from organizations with budgets under $2 million, seeking to identify trends nonprofits can use to evaluate their own fundraising success. In this, our fifth year, we surveyed over 150 national nonprofits to find answers to questions like:

  • What percentage of your annual revenue came from individual donors?
  • What was your donor retention rate?
  • What percentage of your board members engaged in significant fundraising activities this year?

Our learnings provide a roadmap for you to raise the bar for your fundraising team and meet the national averages, or to surpass them!

Ready to set some new goals? Download the 2016 Individual Donor Benchmark Data Brief now.

Ready to Discover a better Review Process?

Whether it’s in-person or virtual, Dawn will help your team uncover ways to make your team’s feedback process more efficient. 

Dawn is ready to speak at your next event!

An award-winning expert on nonprofit communications and creativity, Dawn is ready to speak at your next gathering. 

Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.