2013 IDB Report Empowers Nonprofits to Enhance Fundraising Strategies

2013 IDB Report Empowers Nonprofits to Enhance Fundraising Strategies

How much could your nonprofit raise from individual donors? That’s what the creators of the Individual Donor Benchmark Report sought to answer when they began a nationwide, grassroots effort to compile data that empowers small and medium nonprofit organizations to understand their donor potential and to enhance their fundraising strategies.

This year, nonprofits from across the country participated in the Annual Donor Benchmark Survey, sharing their fundraising performance over the past year. The results have been compiled into a specialized report and infographic with tailored information benefitting nonprofits with a budget less than $2 million, providing an analysis of the online fundraising and advocacy community during 2013.

Third Space Studio based in Durham, North Carolina collected and analyzed the survey while BC/DC Ideas, a Raleigh based communications firm, designed the report and corresponding infographic. Both organizations specialize in nonprofit strategy, communications and fundraising.

“The goal was to create a clear picture of realistic fundraising goals and results that organizations can share with their staff and Board,” said Heather Yandow, Third Space Studio. “There are few reports that provide some context for your organization’s fundraising work. It can be difficult to compare your organization to organizations with a much larger budget, and we are working to solve that issue by collecting our own data for smaller organizations.”

The report analyzed data and trends from organizations’ submissions including:

  • Percentage of individual donors
  • Total dollars raised from individuals
  • Individual and major gifts and their average size

Fundraisers and leaders who take the time to participate in this survey are interested in making their nonprofit more successful, moving their cause forward, and building better relationships with activists, donors and supporters. The hope is that these nonprofits, armed with data specialized for small to medium sized organizations, will feel empowered to take their fundraising to the next level of success.

“Our hope is that these nonprofits, armed with data specialized for small to medium sized organizations, will see value in the report and feel empowered to take their fundraising and communications programs to the next level of success,” said Dawn Crawford, Principle Communicator of BC/DC Ideas. “Your budget doesn’t have to be outstanding to create real, positive impact in your community or to set new goals for your organization’s fundraising achievement.”

Click here to read the 2013 Individual Donor Benchmark Report.

Click here to view the 2013 Individual Donor Benchmark Infographic.

About Third Space Studios – Third Space Studio partners with nonprofits to make their work more focused and strategic. We bring more than 40 years of collective experience in the nonprofit world to bear on nonprofits of all shapes and sizes working to create real and lasting change that transforms communities and the planet. Through strategic planning, business planning, fundraising coaching, facilitation, and training, we strengthen nonprofit’s leadership, fundraising, and programs. Learn more at Thirdspacestudio.com.

About BC/DC Ideas – BC/DC Ideas is an independent, full-service agency that specializes in creating meaningful communications that makes a difference. Working exclusively with nonprofits, we bring our passion for storytelling, design, fundraising and sound strategy to help our clients achieve greater impact. Our team draws on extensive experience in nonprofit and corporate communications, marketing and advertising. Our greatest joy is working with clients who want to change the world. Learn more at BCDCIdeas.com.

Ready to Discover a better Review Process?

Whether it’s in-person or virtual, Dawn will help your team uncover ways to make your team’s feedback process more efficient. 

Dawn is ready to speak at your next event!

An award-winning expert on nonprofit communications and creativity, Dawn is ready to speak at your next gathering. 

Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.