Repinning for a Cause: Pinterest For Nonprofits

Source: Murphy Oil Soap

Pinterest is a wild, beautiful land of ladies. Yes, 68% of users are women. Even more specifically, they are 18-34 year old upper income women.

But don’t discount this site because you think it’s too new. 1 in 5 online women are busy pinning. So it’s no surprise that TechCrunch reported that the site hit 10 million monthly unique U.S. visitors, faster than any other site in the history of the web.


Don’t you think it’s time to add a Pinterest strategy to your social media mix? Here are some ideas to get your pinning for your cause:

  • Make it Useful & Pretty – Since it’s mostly women on the site, make your content appealing to the ladies. They want useful, beautiful things. The St. Louis Area Foodbank has boards that appeal to both their mission and the things that their donors would care about like children and cooking.
  • Tap into the Need to Help – Women like to put time to good use by helping someone. Murphy® Oil Soap is donating $1 to the Arbor Day Foundation for each image repinned up to $70,000. Find a corporate donor who wants some visibility for their good deed to do the same match for your nonprofit.
  • Be Disruptive – Since Pinterest is a beautiful place, toss in some ugly to stand out. On my Random Dose of Reality board, I pin things that don’t always fit in the beauty of this visual bookmarking site.

BTW, I’ve finally landed on LOVE for Pinterest. See my previous musings on the site.

Author Dawn Crawford

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