In the nonprofit world, we are all switching gears from year-end fundraising to another season: constructing an annual report and looking to the next year of planning. This mix of nostalgia and forward thinking isn’t confined to the office; it’s inundating our social media pages as well!
Have you considered how to better apply the season of nostalgia and renewal to your organization’s followers on Facebook, Twitter and Instagram? Try these quick tips to keep your pages fresh and your online community engaged while embracing the spirit of the season.
- This cell phone app accesses your social photo library allowing you to create :15 and :30 videos that are shareable on Instagram and Facebook. Choose the photos that best highlight your organization’s year. This is a visually creative way to share your stories and thank your supporters for a great 2013.
- Promote a year in review series of posts on your Facebook page. This is an opportunity to recycle content while sharing your best success stories. Be sure to include vibrant photos, videos and a clear call to action.
- Is your staff preparing an annual plan for 2014 or looking for inspiration? Gain feedback from your Facebook followers through questions and polls.
- Content on Twitter has a very short shelf life, so we recommend you retweet your highest performing content of 2013 for a quick and easy recap campaign while keeping your page refreshed.
- If you have an active Twitter audience, retweet your favorite mentions of the year as a way to thank your fans and promote future engagement.
BC/DC Ideas got its start in expert social media campaign management for nonprofits around the Triangle and beyond. Browse a few of our case studies to learn more.