3rd Day of Social Christmas: Planter’s Naturally Remarkable Holiday

3rd Day of Social Christmas: Planter’s Naturally Remarkable Holiday

Suave, funny and holiday charm, Planter’s new Mr. Peanut campaign is a win!

This holiday season, Planter’s has introduced ‘Naturally Remarkable Holiday.’ The campaign is simple enough. It consists of a TV spot, a Facebook page, with some light YouTube integration. Planter’s has left their homepage unadulterated other than encouraging people to find Mr. Peanut on Facebook.

The TV spot is a total charmer. The humor is dry, a little dark, but still holiday appropriate. I really enjoy the taxidermy squirrel gag at the end. According to the interwebs, this is the first speaking Mr. Peanut ad. Good thing they drafted RDJ (aka Robert Downey, Jr.), because I love him and he makes for a great Mr. Peanut.


You can become a fan of Mr. Peanut on Facebook to get in character updates that link back to their Facebook tabs. The fan page tabs have integrated video, meet the characters of the holiday campaign, and a “Hear Me Sing” tab where you can share a holiday greeting with friends. The depth of the page makes me wonder if this character set will live on past the holidays. We’ll have to wait and see.

Planter’s has themed their YouTube channel, which is a nice touch. The channel has HD versions of both the long TV spot and the “Hear Me Sing” holiday card. 50,000+ views ain’t bad either.

It’s a fun campaign. Love the humor. Now, I want to eat some peanuts. Mission accomplished!

Read all about the 12 Days of Social Christmas:

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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.