Sh*t Nonprofit People Say (Official)

We had the amazing opportunity to work with some Raleigh nonprofit rock stars to put together the meme video “Shi*t Nonprofit People Say.” Thanks to Melinda McKee, Beth Eiserloh Johnson, Nick DiColandrea & Tara Connolly for being the stars! Thanks to BC for shooting and editing!

We promise, no donors were harmed in the making of this video…

 

The Work-Life Sync

Gone are the days of work-life balance. Younger generations, myself included, are perpetually plugged-in to technological devices making it almost impossible to leave work at the office. I can imagine that this balancing act becomes even trickier when you’re working from a home office and your desk is always only a room away.

For this reason, I was a little worried the first time I met Dawn and she said, “Brian and I decided to work for nonprofits and socially responsible clients because we can’t master work-life balance.” Was she admitting to being an overworked entrepreneur or cuing me in on a personal insight that would be essential for my future? At the time I wasn’t sure, but the past few weeks as an intern have revealed that it is most certainly the latter.

I have realized that BC/DC Ideas measures work-life balance differently.  Instead of trying to manage the two independently, they’ve blurred the lines by infusing their job with their values. Read more…

Getting Millennials to “Buck Up” for Nonprofits

Hi, I’m Julia. (Just in case you didn’t already meet the virtual me in a more formal introduction here.) This is my inaugural blog post for BC/DC Ideas, so I wanted to write about something that’s been on my mind recently.

I’ve been thinking a lot about nonprofits and giving lately since I’ve taken this internship position. Shocker, right? I have also found myself listening more intently to my peer’s conversations about these topics.

Last week when we were talking about social responsibility my friend commented, “Yeah, my anthropology class is really depressing because it is making me realize that just about anything you buy or do has a negative impact.” She paused before continuing, “But, I just don’t have the time to think about those kinds of things right now.”

With this type of attitude holding prominence among America’s 20-somethings, how can nonprofits motivate them to action? Rather, how can nonprofits appeal to my generation?

We all witnessed the impact of the KONY 2012 video reminding us that utilizing creative approaches in non-traditional media can foster a wave of people who rally-around-the-cause. With close to 84 million views, I’d say the video spread like wildfire. When it comes to garnering real support dollars from this audience, however, it’s easier said than done.

Research and even campaigns like KONY 2012 have showed us that Generation Y, or “the Millennial generation” that ranges from ages 18-30, is fond of the socially responsible lifestyle, and they’re eager to share.

In fact according to The Millennial Donors Report 2011, 71.7% of Millennial donors said they’d be willing to communicate with friends and family about ways to be involved in an organization they support. Reflecting upon my friends and their involvement with their favorite organizations, this percentage makes sense because people often speak highly about the community groups with which they volunteer. But, maintaining a good reputation will not fund the nonprofit efforts.

So, how do you transform those millennial social supporters into a dollar donors based on findings from The Millennial Donors Report 2011?

Read more…

Welcome Julia! BC/DC Ideas New Intern!

We are excited to welcome our spring intern Julia Simpson to the BC/DC Ideas team! She is a senior advertising major at The University of North Carolina at Chapel Hill, where she has truly fallen in love with creative communications.  We think she’s a great new addition to the team because she says she is a lot more driven when she knows the work she is creating will make a lasting impact that benefits the world.

We love Julia’s creativity, witty writing and beaming smile. She will be tag-teaming with the BC/DC Ideas crew on all of our project and learning at meetings. We hope that you can meet her soon.

When she’s am not working as a devoted intern for BC/DC Ideas, you might find her baking (or gawking at recipes online), crafting,  playing with Chapel Hill’s cutest pup, Tucker, and relishing the final days of her college career.

We are so fortunate to have you on our team, Julia!

Pinterest: Get Ugly for a Cause & Don’t be a Labyrinth Junk Lady

I love/hate you, Pinterest!Since it’s Valentine’s Day, I should be spouting my love of Pinterest, but really I’m hope you get a little ugly for your cause.

I have a serious love/hate relationship with Pinterest. I love the visual, quirky way to share ideas. I hate the weird, hoarding tendencies of fantasy world living users (myself included).

For those who don’t know about Pinterest yet, it’s a visual bookmarking site. You need to create an account to Like an image or Repin it – add an image from someone else’s board to your own. Spend some time on the site and you’ll get the hang of it. Check out my boards for ideas on how to organize your pins.

I love the collaboration opportunities. I love the visual medium to promote a nonprofit. I love pinning geeky stuff into my own world of nerdery.

I also have serious social concerns with the fantasy allure. Social media users are often criticized of only sharing the best things in our lives, Pinterest is this perfect world on steroids. From way too airbrushed fitness photos to highly-styled “just a little messy” up-dos, it’s easy to get a little depressed about your real life. But, if this escapism helps America feel just a little bit happy and hoard a few wish list items for a more economically stable future, so be it! Read more…