1,000 Words With Simply An Image

1,000 Words With Simply An Image

In a world where audiences are bombarded with information and content, it is increasingly difficult to stand out from your competitors to deliver a message. Maybe an image is all you need.

The question is, how can nonprofits harness the power of an image to engage their audience? Our answer is always — creativity!


Using photos as content for social media is a growing trend. Many of our clients see increased engagement from their followers when incorporating images into a social media plan. From the growing popularity of Instagram and Pinterest plus Facebook’s new addition of photo comments, the power of the perfect image can’t be denied.

“A 2012 study by ROI Research found that when users engage with friends on social media sites, it’s the pictures they took that are enjoyed the most. Forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media.” – Ekaterina Walter, Fast Company

Why are images gaining in popularity?

  • Quickly communicates a message
  • Breaks up text heavy content
  • Dynamic and engaging
  • Tells a story
  • Easy to share and repost on newsfeeds

An image has power. It can stand out among the flux of information received by your audience. It can invoke an emotion to support your cause. It can be light and fun, offering a glimpse into the everyday life of your organization.

With the rise of smartphones, snapping a photo at an event, during a day at the office, or showcasing your latest program is easier than ever. Post it. Tweet it. Pin It. Voila! You now have creative, dynamic, rockstar content promoting your cause.


The trend seen by this group of rockstars is this: It doesn’t matter if your audience is made up of musicians, scientists or hardcore birders. Images resonate with social consumers.

We want to know, have you used images for your nonprofit branding strategies? What success have you seen?


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Kate Runy


A passionate technical wizard, Kate thrives on managing online content, social media for communications, and development projects.  Kate is the workhorse of the team, pulling out amazing feats of content creation and management week in and week out. 

Prior to joining BC/DC Ideas, Kate coordinated website and social media content, communications, and advertising for Go Global NC and Alzheimer’s NC.

Things that make her happy: I love animals about as much as I love working for nonprofits.

Mishel Gomez Cespedes


Mishel brings a passion for video storytelling and quippy social media content to the team.  At BC/DC Ideas, she is most likely editing video or scheduling the next moving social media post for our clients.

Her ear for storytelling is her greatest asset. Mishel has a unique ability to assemble content into a concise story that moves audiences to action.

A graduate of Wake Forest University she spent a semester in Spain and years serving her community through the campus organizations. Now, she is putting her passion for good to work.

Brian Crawford

creative director

Mix equal parts nerd and creativity and that’s Brian. A natural problem-solver, Brian’s ability to cut to the core of any problem helps guide our creative team to the correct solution without wasted time or money. It’s the core, this little nugget of truth, that helps our clients take the next step with their audiences.

Brian gets the greatest joy out of helping our clients realize and connect with their story. He is a true believer that everyone and every organization has a compelling story to tell, you just have to listen with an open heart.

Things that make him happy: Hanging out at the park with family, toddler-speak, hitting the focus pull, and good coffee.

Dawn Crawford


The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

Things that make her happy: A glass of champagne to celebrate big wins, Basecamp, living in the South, seeing the world, and a well-formatted spreadsheet.